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BUT not in the sense that you think.

SM has expressed interest in having a KPOP group system similar to JPOP groups since 2nd gen. They wanted SUJU to have a rotational unit which would change each year, every idol that debuted under SUJU would specialise in something (Eg. Leeteuk with MCing) and those members would go into their respective businesses. However, this failed because the fans got too attached to the lineup that we know today, as Super Junior. SM had to jump ship with the idea of a rotational lineup but instead experimented with the idea of having a group be under it's own label. Label SJ has been running since 2015, and we've seen the wide range of experimentation that SUJU has done with their music since.

So, after failing to work with the JPOP system, SM decided to take a different approach, which was EXO. Two units were debuted, Korean and Chinese. However, it wasn't received as easily, EXO in truth struggled up until the release of Growl which boosted their popularity. Finally, SM's experiment was starting to look better and better, but then overdose came quite literally. The project that was EXO-K and EXO-M crashed with the departure of Kris and Luhan (Then later Tao) as EXO was forced to combine into one. Why did this fail despite EXO's immense popularity? Because SM launched EXO separately as a experiment, to see how people would respond to a unit group. The results came in mixed, the debut was very rocky as the group struggled. Then it seemed to work after growl, but they couldn't continue to see whether a unit group was worth it as Kris and Luhan left shortly after EXO rose to fame.

Now, RV. Rotational lineup? Done, failed. Unit Group? Done, mixed response. So, what else is left? Split concepts. Instead of creating units or a rotational unit, why not have a rotational concept? Arguably, this idea wasn't too bad as RV is doing well for itself. However, the problem is that the members themselves clearly aren't a fan of some of the concepts. With some songs, some members don't look as excited, where they don't feel motivated to perform the songs. Not only this, but fans are also left uncertain with each comeback. Some sounds definitely work whereas others don't. It makes it hard for fans to identify RV as one thing due to the switch between the 'soft' and 'badass' concepts. Some fans come and go depending on the concept that they're working with for a specific concept and it leaves the group walking on a rocky path.

Now, the next experiment is NCT. Units, rotational lineups and switch concepts (between units). The only thing that is missing from NCT is to be under their own label, but how long will it be until they actually are under their own label? Do you think NCT will be a successful experiment or will it be another failure in regards to achieving a similar system to JPOP groups?
 

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Honestly, NCT should have their own label and I'm not saying this in the "THEY DESERVE IT :pandamad: " way. NCT is a big concept and project and should have their own focus. We all know they're no ordinary group.
A lot of fans of other SM groups are mad that they get pushed a lot in spite of their fave group. Which is true, however, I think planning such a group is already difficult as it is and with SM preparing for 3 new sub-units in the next years, they need their own management and such.
 

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Honestly, NCT should have their own label and I'm not saying this in the "THEY DESERVE IT :pandamad: " way. NCT is a big concept and project and should have their own focus. We all know they're no ordinary group.
A lot of fans of other SM groups are mad that they get pushed a lot in spite of their fave group. Which is true, however, I think planning such a group is already difficult as it is and with SM preparing for 3 new sub-units in the next years, they need their own management and such.
:pandamad::pandamad::pandamad::pandamad: THEY'RE WASTING EXO'S MONEY. jk lmao.

I think so too, but I'm suspecting that SM is waiting until NCT is more established before launching them into their own label which is dumb af. SM could've done what JYP did with Twice which would've worked better than what is happening now. SM has had YEARS experimenting and I still don't know if they're ready to do what they want because they keep making mistakes somehow.
 

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:pandamad::pandamad::pandamad::pandamad: THEY'RE WASTING EXO'S MONEY. jk lmao.

I think so too, but I'm suspecting that SM is waiting until NCT is more established before launching them into their own label which is dumb af. SM could've done what JYP did with Twice which would've worked better than what is happening now. SM has had YEARS experimenting and I still don't know if they're ready to do what they want because they keep making mistakes somehow.
EXO worked but it failed cuz the members who were destined to be in M left except Lay. There was no point on keeping them tbh.
SM fails but somehow it leads to a change in the Kpop scene (e.g. Suju's KRY sub-unit was also some kind of project and new for kpop but now every group has it)
 

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EXO worked but it failed cuz the members who were destined to be in M left except Lay. There was no point on keeping them tbh.
SM fails but somehow it leads to a change in the Kpop scene (e.g. Suju's KRY sub-unit was also some kind of project and new for kpop but now every group has it)
Yeah, EXO is really hard to pin down because technically, they did well but at the same time, they didn't work out as what SM wanted it to be. SM is like a experiment in itself. It makes me excited but also nervous for the future. SM seems really unpredictable with what they like to do when it comes to groups.

Such as the theory that 'Velvet' was supposed to be like NCT, and Red Velvet was supposed to be one unit and there was going to be more velvet groups. lol
 

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Yeah, EXO is really hard to pin down because technically, they did well but at the same time, they didn't work out as what SM wanted it to be. SM is like a experiment in itself. It makes me excited but also nervous for the future. SM seems really unpredictable with what they like to do when it comes to groups.

Such as the theory that 'Velvet' was supposed to be like NCT, and Red Velvet was supposed to be one unit and there was going to be more velvet groups. lol
Thing about RV is that everything was decided last minute about them.
Creative directors, managers, ... they were all fighting and arguing.
Personally I don't think they would do that as SM always played safe with their gg's formation-wise.
They only experiment with gg's concept-wise.
 

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Thing about RV is that everything was decided last minute about them.
Creative directors, managers, ... they were all fighting and arguing.
Personally I don't think they would do that as SM always played safe with their gg's formation-wise.
They only experiment with gg's concept-wise.
I feel like sometimes you get the vibe that things were rushed, which is sad imo. I kind of want a new girlgroup from them, they play too safe, there's not enough experimentation with their girlgroups
 

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I feel like sometimes you get the vibe that things were rushed, which is sad imo. I kind of want a new girlgroup from them, they play too safe, there's not enough experimentation with their girlgroups
I mean their name was applied for trademark a few weeks before debut.
SM has been shutting down spillers recently who talk about ngg hence why I don't have new tea's recently
They will debut end this year or next year.
The only I know is that they might start introducing in a few months.
 

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I mean their name was applied for trademark a few weeks before debut.
SM has been shutting down spillers recently who talk about ngg hence why I don't have new tea's recently
They will debut end this year or next year.
The only I know is that they might start introducing in a few months.
That's exciting, the fact that SM is also keeping the NGG on a down low seems weird since SM isn't really one to take down things or be secretive about anything in particular. :maheart: It kinda scares me too? God, I have no idea what to think anymore lol
 

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That's exciting, the fact that SM is also keeping the NGG on a down low seems weird since SM isn't really one to take down things or be secretive about anything in particular. :maheart: It kinda scares me too? God, I have no idea what to think anymore lol
Thing is there are many fake schedules that came out recently.
There's been a boom in fake insiders
Also, SM gets a lot of hate cuz there were a few leaving. People get excited for a lineup but a lineup undergoes a lot of change
 

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