Do you think it's better when groups have the same styles or something that kind of defines their style in their music and promotions?
For example:
BlackPink has just released "Kill This Love" and has shown an eye-candy visual, but similar to their past MV's they still retain that almost dark-rimmed look with their scenery and props, flanked by minimal planes, diamond-studded/sequin-studded/mirror-studded items (glasses, curtains, walls, tanks, etc), similar fashion (flowy and airy dresses or outfits for Jisoo and Rose, more "badass princess" for Jennie, and "badass gangsta" for Lisa), and the signature neon pinks and blues that have also been seen a lot in their videos. The title songs (although not always) have a similar style as well; bangers that have a heavy and easy to pick up beat along, a couple of musically soft and smooth lines delivered between fast and thick rapping sections and an overall feel of "yes, I'm a badass, come at me world." This isn't, again, always the case, but definitely is apparent of a few of the title tracks thus far.
Or do you think that all groups should focus on switching it up every time they have a comeback?
For example:
SHINee change nearly every element from comeback to comeback (unless it's tied to previous comeback storylines, but this is rare). It's most evident during times that repackages have come out, like "1 of 1" and "Tell Me What to Do." "1 of 1" was a minimal, very dated and 90's-inspired MV, the song of a similar sound. It could be seen as boring and not very eye-catching, unlike "Tell Me What to Do" that followed after during the same period, a location-filmed MV complete with pyrotechnics, edgy lyrics and facial expressions, and masculine undertones in the visual aspect of the MV. "Lucifer" and "Hello" were similar in that they were released with months of one another, and while one was edgy, punkish, hard elements of metal, cars, and leather while the other was soft, boy-next-door, colorful outfits and smiling faces.
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Personally, I think having a bit of both is the best option. You'd think I'd be Hella biased and say SHINEE'S SWITCHING IT UP EVERY TIME IS BEST!!! because of bias, but, I think it's important to have somewhat of a "brand" on a group's work, even if it's something little that kind of follows with every MV and every title (though that's just my opinion). So far I think groups like ASTRO, Red Velvet, Mamamoo, and Infinite are kind of prime examples of this, as there always seem to be elements scattered here or there in their dance, visuals of the MV, concepts, or songs that are distinctly their style, but they also have tried new things within their songs and MVs that really make each release unique but familiar. It falls a little bit more on the first one - not changing a lot - but with a hint of the second one.
(By the way, that's not to say that I think BP and SHINee don't have their own "distinct style" or sound, nor any other groups - because they definitely do - but what I mean is perhaps in how the songs are sang, or how they are presented by the groups that make them still following the pattern of the group while being different enough to not stay the same/similar sounds....I make no sense omg)
What do you think?
For example:
BlackPink has just released "Kill This Love" and has shown an eye-candy visual, but similar to their past MV's they still retain that almost dark-rimmed look with their scenery and props, flanked by minimal planes, diamond-studded/sequin-studded/mirror-studded items (glasses, curtains, walls, tanks, etc), similar fashion (flowy and airy dresses or outfits for Jisoo and Rose, more "badass princess" for Jennie, and "badass gangsta" for Lisa), and the signature neon pinks and blues that have also been seen a lot in their videos. The title songs (although not always) have a similar style as well; bangers that have a heavy and easy to pick up beat along, a couple of musically soft and smooth lines delivered between fast and thick rapping sections and an overall feel of "yes, I'm a badass, come at me world." This isn't, again, always the case, but definitely is apparent of a few of the title tracks thus far.
Or do you think that all groups should focus on switching it up every time they have a comeback?
For example:
SHINee change nearly every element from comeback to comeback (unless it's tied to previous comeback storylines, but this is rare). It's most evident during times that repackages have come out, like "1 of 1" and "Tell Me What to Do." "1 of 1" was a minimal, very dated and 90's-inspired MV, the song of a similar sound. It could be seen as boring and not very eye-catching, unlike "Tell Me What to Do" that followed after during the same period, a location-filmed MV complete with pyrotechnics, edgy lyrics and facial expressions, and masculine undertones in the visual aspect of the MV. "Lucifer" and "Hello" were similar in that they were released with months of one another, and while one was edgy, punkish, hard elements of metal, cars, and leather while the other was soft, boy-next-door, colorful outfits and smiling faces.
------------------------------------------------------------------
Personally, I think having a bit of both is the best option. You'd think I'd be Hella biased and say SHINEE'S SWITCHING IT UP EVERY TIME IS BEST!!! because of bias, but, I think it's important to have somewhat of a "brand" on a group's work, even if it's something little that kind of follows with every MV and every title (though that's just my opinion). So far I think groups like ASTRO, Red Velvet, Mamamoo, and Infinite are kind of prime examples of this, as there always seem to be elements scattered here or there in their dance, visuals of the MV, concepts, or songs that are distinctly their style, but they also have tried new things within their songs and MVs that really make each release unique but familiar. It falls a little bit more on the first one - not changing a lot - but with a hint of the second one.
(By the way, that's not to say that I think BP and SHINee don't have their own "distinct style" or sound, nor any other groups - because they definitely do - but what I mean is perhaps in how the songs are sang, or how they are presented by the groups that make them still following the pattern of the group while being different enough to not stay the same/similar sounds....I make no sense omg)
What do you think?