Well, ihad a thought earlier tat aespa were a pre-cursor for IVE, sserafim n newjeans in a way other 4th gen like gidle, itzy n everglow werent.
The experimentalism n new sound-ish/avatar concept werent explored until aespa debuted(at least not in a gp public-ity wise way, if u know wat i mean)
No one else, not jyp, or yg or hybe are or were as forward thinking as lee soo man or whoever developed kwangya/naevis n the whole aespa concept. As an artist/graphic designer/wannabe comic artist, i dont believe everything sprang whole from one head-more of a group effort, with multiple or at least 1 young person who understands modern virtual space/concepts/persons who fed the terms avatar x experience x aspect to lsm (unless a 60+ yr old man came up with it on his own by researching it all by himself-im less than 10 yrs or so younger than lsm n i couldnt hv come up with the whole concept or research even though iv been reading science fiction j known about virtual idols since at least hatsune miiku or rei toeis but took yrs before popping out of fiction to enter our world)