I saw this too today when I was on Twitter earlier... I think Starship looks at what Ador is doing and is just flat out copying all of their tactics (cutting down on all that promo stuff, but release more M/Vs instead) ...
I think its super smart, those fans are just stuck in their ways.. no one outside of the fandom looks at that promotional stuff, the M/V and having a good and viral title track is what really matters!!
In general I'm starting to feel really annoyed by the fandom recently... they always ask for stuff, like there was a big campaign asking for Wonyoung to get more solo acitivites... I feel like in reality Wonyoung is just super tired and probably asked the company to give her a break after that crazy first year, but fans just ask for her to do more, without any regard to her well being...