....then creating hybe's first gg...
Technically wouldn't tat be GLAM(unless u count LSFM as '1st gg fully created under BSH/HYBE')?
Can u tell I'm still salty over Gfriend's disbandment? Hybe/BPD had no original/creative ideas of how to create/make a successful gg[I liked Crossroads/Apple/mago+all/most tracks under hybe-but I think koreans mostly didn't, by the end- but I think it was happening during fingertip/fever already; if anything investment money probably extended shelf life till contract end. If anything gfriend in 2019 would hv benefited if they had joined a hypothetical queendom 2/even queendom 1; but maybe they were not at the gidle/lovelyz/aoa lvl then. I mean they had me gusta tu/navillera n rough n others but dropped off somewhat after) which tldr, hybe/badges just had to leave soumu/gf be but he couldn't help himself with hybe ipo free cash money burning in his pocket. Money not invested is money wasting away.
I think the main issue was that they had no understanding of each other's goals from the getgo
mhj was hired for two things: turning bighit inyo hybe, ....
I tend to believe(in hindsight) they incrementally inched towards their end goals, mhj didn't go to hybe wanting to create a gg n 'stealing' the brand/gg from hybe; bpd/hybe didn’t set out to rule
middle earth kpop world(korea n worldwide) but incrementally the success of their first groups inevitably led to this outcome, where their endgoals opposed each other's.
I read abt 1st/2nd(?) gen big 3 kpop co. at another forum(threads now lost after revamp, at least I can't find em). DSP, g.o.d. co. Sidus(?) maybe or idk which were big 3 before SM, YG, JYP. I don't believe BSH set out realistically believing he could top n become no.1; it happened slowly, inevitably maybe. Mostly same for any top company tat lasts 100/50/20 yrs till today. It happens thru some moves which turn out well. It's called survivor bias I think. Inevitable cos some co. WILL be no.1!
....the hybe rebrand is easy enough, but everything both sides presented about the formation of plus global ngg sounds like a whole lot of "bro trust me" "ok" until it spun out of control when it turned out that mhj was not a yes man and that bang pd was not a pushover
I think BSH wanted to prove his 1st group becoming no.1 wasn't a fluke or just luck, n he turned to someone he thought could be instrumental in tat[in hindsight, from reading over hundreds of comments elseweb on this] but as u said he turned to the wrong person(n gave a half-good/half-bad contract to get her best efforts) with results still awaiting the conclusion.