I just dont think it comes off as genuinely appreciation of art and artist most of time. It has gotten bit better, there is some good collabs born from genuine interest. But still lot of time i cant help but cringe when i see that ft. western artist 
Same goes to talk show host and interviews. Lot of them come of rly fake and cloud chasing when they are talking to kpop groups. It feels more like they are treating kpop stars as prop for ratings than there to make good content with them.
Same goes to talk show host and interviews. Lot of them come of rly fake and cloud chasing when they are talking to kpop groups. It feels more like they are treating kpop stars as prop for ratings than there to make good content with them.