I think the issue is he doesn't want another BP 2.0 situation
I think the BP and Twice situation (with respect to individual activities) are comparable
BP had a shit tonne of individual activities and brand deals during their initial 7 years
Twice had very little - in fact twice had more...
individual endorsements and activities are extremely important to kpop idols especially on an individual level
I've said it before but in the entire history of kpop less than (I lost count) 10 GG have had all members who started with the same company renew their initial contracts with the same...
The group BabyMonster has declined ambassador proposals from luxury brands and is focusing on its primary music activities. Their choice to prioritize stage perfection and world tour preparations over glamorous external activities has been validated by meaningful achievements, such as the global...
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