Interesting question. I don't know the answer to this. Some shots do show the Hyundai emblem on the front of the car, so they're definitely not trying to hide this.
What's also interesting is that I brought up the MV in a separate browser tab, and a Hyundai ad loaded and ran before the MV.
It's an MV and CF (maybe a teaser for the first of several?) in one. And yes, it was pretty subtle even when they got to the nice gas station and garage at the end.
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