Yeah IU is everywhere which is what boosts her popularity even more than it already is. She's the most popular soloist, she's a popular actress, she has tons of endorsements, and now her international popularity is increasing too.
Yeah it's pretty enjoyable lol. Tbh upto this point, it's been young, typical shonen. Fun and adventurous, not too serious except one or two instances. But this arc is where shit goes down and the tone shifts to a dark and mature one, and it stays that way lol.
Taeyeon sold some 97K albums on the first day with her latest and was the highest for all female artists- soloist or group. And IU just recently broke the record lol.
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