Well, think about it if an MV has a vague story line with a ton of easter eggs and clues to uncover then there are gonna be a bunch of fans that watch the MV over and over again to try and decode everything which inevitably boosts their streaming numbers.
It's funny because I was just reading about how JYP basically wants to do an American version of Sixteen/Nizi Project to make an American girl group and then YouTube recommended these chicks to me and I was like, this is kind of what an American Kpop group would be like!
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