News [2024.11.29] Revealed: ADOR's response to NewJeans members' "certification of contents" letter sent on 13th November 2024 (1 Viewer)

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Today [Friday 2024.11.29] it was revealed by NewJeans media representative the contents of ADOR's 26 page response to NewJeans members' "certification of contents" letter sent on 13th November 2024(wow over 2 weeks to respond when ur only music group is literally begging u to step up, n only after NJ held a press conference to announce contract termination/departure from ADOR while fulfilling remains obligations, I'm not commenting on NJ's appropriateness as I hvnt read their contract.)

From:

"Below are the summarized responses from ADOR to the corresponding demands stated above:[/COLOR][/FONT]
  • The statement “abandon New” was meant to suggest that LE SSERAFIM should establish its own unique realm rather than being grouped with NewJeans and IVE, not to abandon NewJeans.
  • ADOR requested a meeting with the manager accused of saying, “Ignore her,” but BELIFT LAB refused.
  • ADOR urged HYBE’s COO to verify the facts and prevent recurrence regarding the PR staff member’s remarks.
  • ADOR is doing their best to resolve the issue of unauthorized photos and videos although they are not the ones who distributed them.
  • There was no “album push out.”
  • The only video ADOR raised an issue with Director Shin Woo Seok was the “ETA Director’s Cut.”
  • ADOR supported the reappointment of Min Hee Jin as an internal director to preserve NewJeans’ identity and ensure their activities.
  • Reinstating Min Hee Jin as CEO is currently not feasible.

Additionally, ADOR expressed their commitment to taking the best possible measures to meet NewJeans’ demands and their hope to have a dialogue. However, NewJeans dismissed ADOR’s response as “insincere and performative” and stated that they have no intention of meeting with ADOR in the future."


If I were MHJ I'd engage a US PR firm tat advises their client to say "As MHJ is currently involved in litigation involving HYBE, it is not fitting to return to ADOR as a producer for NewJeans", or sthg like tat. Why even hire her/reinstate/confirm her as ADOR internal producer when she's being accused of harming HYBE/I hvnt seen/read the lawsuit/accusations so I'm not gonna recap it here.

Messy. Good luck to Minji, Danielle, Hanni, Haerin n Hyein, watever comes next. It's gonna be rough I think. Hope u get thru the following coupla mths/yrs ahead together/individually n thrive/live well.
 
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From (a translation site translating yonhap news dissemination of ADOR's response in full, I think):

"The following are ADOR's item-by-item explanations regarding the issues raised in NewJeans' content-certified mail:

1. Regarding the request to take all necessary measures as NewJeans' management company in response to HYBE's decision to "abandon NewJeans and start fresh."**

ADOR basically drew the line saying the report was written by HYBE, and after requesting an explanation from HYBE, they said they received confirmation that "it was not content about HYBE abandoning NewJeans, nor was it content that 'decided' or 'directed' any specific concrete actions." They added that it would be difficult to take audit and personnel measures against HYBE members.

Specifically, they said they were told it was suggesting that for L* *******M, rather than being grouped under the name 'New-I-Le' and compared with two other artists, it would be better to position themselves alongside other girl groups who achieved million-selling first-week sales at the time (B*******K, a***a, I*E) and establish their own path.

2. Regarding the claim that ADOR took no action and neglected the issue of another label's manager telling Hanni to "ignore her."**

ADOR clearly stated this was also related to another company's employee and emphasized that they "thought necessary measures should be taken without damaging the image of the artists, including Hanni."

They detailed their efforts to understand the specific circumstances of why the CCTV footage wasn't preserved, explaining that the person who directly checked the CCTV found no notable incidents except for one greeting scene and thus only preserved that scene. They also explained that they requested a meeting with the manager from that label (BELIFT LAB) but were refused.

3. Regarding the request for ADOR to take action concerning inappropriate remarks by HYBE PR staff**

ADOR expressed deep regret for the discomfort and concerns the artist must have felt and explained that they immediately raised objections to HYBE PR and demanded measures to prevent recurrence.

They explained that while HYBE had excluded this PR staff member from ADOR and NewJeans PR duties, they received legal consultation regarding whether this staff member should be disciplined, and were advised that it either did not constitute grounds for disciplinary action or had a high possibility of being deemed unfair disciplinary action.

4. Regarding the claim that NewJeans' trainee-era photos and videos were unauthorized disclosed through media and not deleted.**

ADOR stated that "as they were not the party that posted or distributed the videos, they couldn't directly delete them" but had requested the media outlets to stop posting and continue to do so. They also announced they are actively working to determine how these videos were leaked, including sending official documents to media outlets.

5. Regarding the request to resolve NewJeans' damages due to HYBE's 'pushing out.'**

ADOR explained they received confirmation from HYBE that no 'album pushing out' occurred.

6. Regarding the dispute with Director Shin Woo-seok of Dolphiners and the issue of existing works disappearing.**

ADOR claimed that while only the ETA Director's Cut was raised as an issue, Dolphiners independently deleted videos that they hadn't even requested to be removed.

ADOR explained that they had taken legitimate measures possible to prevent rights infringement.

**7. Regarding the request to take all necessary measures to maintain NewJeans' color and ensure their activities**

ADOR revealed that they had already communicated plans for domestic fan meetings, regular album release, and world tour for next year and were proceeding with these plans, but the artists continue to refuse discussions.

Regarding BELIFT LAB's planning copy claims, they said that after efforts to verify the facts, former director Min Heejin did not submit evidence, and BELIFT LAB responded that they "had already answered sufficiently through media interviews," making verification difficult.

**8. Regarding the request to reinstate former director Min Hee-jin as CEO**

ADOR firmly stated that "maintaining a specific person as CEO falls under the realm of ADOR board's management decisions."

They emphasized that while for 'production' rather than 'management,' they tried their best to respect the artists' wishes by working to ensure former director Min Heejin could continue as producer.

Yonhap News TV article"


Go read the full link for a response by the translator. As I don't know Korean, I think if I comment I might miss nuances in ADOR's full response.
But basically it seems to me tat ADOR is pushing all responsibility to HYBE/other parties sigh. If other companies/agencies hv been said by fans to be mistreating/not allowing their idols UNDER their own agency to hv reasonable comebacks how is ADOR handling future schedules if they can't resolve inter label/parent company interference in NewJeans/ADOR activities/members' personal privacy. Can't ADOR sue the parent company/BELIFT for infringement on artist's rights? Oh I forgot it's all controlled by BPD/HYBE so must maintain the harmony/illusion of one big happy family. Forget I said anything LOL.
 
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To be honest I'm unsure what could be done about a lot of these demands if others aren't willing to play ball but that's on NewJeans to prove Ador is lying about that since if Ador has been getting dead ends when trying to investigate matters then all they can do is bring it up with higher management however that will take time.
 

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