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ADOR has filed a lawsuit to confirm the validity of their exclusive contracts with NewJeans.
"Hello, this is Adore.
On December 3, we filed a lawsuit to confirm the validity of our exclusive contract with our artist, New Jeans, at the Seoul Central District Court in order to receive legal confirmation that our exclusive contract remains valid. We
did not want the issue with our artist to be resolved through legal judgment, but we made the inevitable decision because we felt it was necessary to confirm to the artist and other stakeholders that the exclusive contract between the company and the artist is not something that can be lightly terminated based on a one-sided claim. Above all, we want to clearly seek a judgment from the court to protect the foundation of the K-pop industry, which has grown based on a healthy relationship of trust between artists and the company, and further, the Korean popular culture industry.
It is with a heavy heart to tell you this news, but it is to prevent artists from misunderstanding that their exclusive contracts have been legally terminated and engaging in entertainment activities in violation of their current exclusive contracts, or to prevent unexpected damage and confusion to industry insiders at home and abroad due to this.
Today’s K-pop has developed through the synergy of the artist’s talent and continuous effort, and the company’s full investment and trust with its know-how. In uncertain circumstances where success or failure is difficult to predict in advance, it is essential to have the company’s support for a long period of time. The company’s prior support is based on the expectation and belief that the company and the artist can grow together for a certain period of time, and the exclusive contract is an agreement made based on this premise.
If this basic agreement is not kept, the company’s efforts to endure uncertainty for a long time and send complete trust in the name of investment will become ineffective and cannot be compensated for anywhere. In other words, we will no longer be able to expect systematic support, investment, or system advancement in this industry, and we are most concerned that the virtuous cycle of growth of the K-pop industry, which has developed rapidly through the sweat and dreams of many people, will be broken.
Adore’s position to work with New Jeans remains unchanged. Separate from seeking the court’s judgment on the validity of the exclusive contract, we believe that sufficient and sincere discussions with the artists are absolutely necessary. Despite the repeated earnest requests from Adore staff, we have not yet had the opportunity to communicate with the artists, but we will continue to work hard to resolve any unnecessary misunderstandings that have built up between the artists and our company. We will do our best to repay those who love New Jeans’ music with better activities. We ask for your continued support and encouragement so that Adore and New Jeans members can wisely overcome the current situation."
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