Are there any artists who had an early gimmick, catchphrase, or a concept they completely ditched? (1 Viewer)

centen

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Famously, Minx to Dreamcatcher. They went rock and never looked back.

What's a more obscure change, where you'd have to be a fan to notice the group dropped the saying/concept/gimmick and never picked it back up?
 
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- 'Tinkerbell' by Gain. The MV was so 'problematic' that they didn't even release a censored version. But adult themed (maybe not too adult themed...) fantasy concepts would work like a charm (no pun intended) in K-Pop.

- 'Maison'. Although it's not my favorite Dreamcatcher song, I like its concept. I wish other K-Pop groups would talk about environmental protection in their songs too. Pop music can reach more young people than science.
 
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