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It uses imagery and iconography pretty cleverly.
It uses viral marketing and subliminal message.
The dance break was unexpected, that makes people go "wow" the first time they watch it.
It was one of those things that you can do only one time.
Which is why, even if momoland didn't try to go Bbboom Bbboom 2.0 with Baam... it was impossible to succeed as much as Bboom Bboom.
This doesn't make Momoland less important and influential to Kpop current history.