News EXO's Lay Joins as Producer for Rookie Boy Group NouerA Ahead of Upcoming Comeback (1 Viewer)

[centen]

Source: https://kbizoom.com/exo-lay-producer-nouera-comeback/

Relevant snippet:

According to TenAsia on February 10, Lay has teamed up with NouerA, who debuted last year, in a strategic collaboration aimed at boosting the group’s global influence. Drawing on his extensive experience as an artist, Lay has taken on overall producing and directing duties, overseeing the group’s upcoming release in its entirety.

Through this partnership, NouerA aims to broaden its musical spectrum on a global scale while maintaining the team’s unique identity. The group has expressed determination to showcase expanded musical styles and more diverse performances with Lay’s guidance.

Lay has steadily built his credentials as a producer in recent years. Last year, he produced music for girl group R.E.D, and in 2026, he further expanded his portfolio by moving into boy group production.

@Exo-L

 

[centen]

Curious. I'm not familiar with the group he's produced for before. Hopefully the effort works for both of them.

 

[TrinityJade]

Interesting!

 

[velvet]

Curious. I'm not familiar with the group he's produced for before. Hopefully the effort works for both of them.

Oh nouera's great! They have that classic kpop sound


I got HIGH expectations