News Highlight reclaims their name BEAST (B2ST) after 9 years (1 Viewer)

[Boyo]

BEAST debuted in 2009 under Cube Entertainment, but after their contracts expired in 2016, they established their own agency, Around Us Entertainment. Because of the failed negotiations over the trademark rights, they are promoting under the name Highlight for 9 years. Finally, they reached an agreement with Cube, so BEAST can be back.

 

[Moguri]

wow, that must be so strange after such a long time

also always sad to see the agencies act like this... they maybe had no benefit at all from keeping the name, just hurting their former artists..

 

[Boyo]

wow, that must be so strange after such a long time

also always sad to see the agencies act like this... they maybe had no benefit at all from keeping the name, just hurting their former artists..

Yeah, unfortunately, that’s the case most of the times when artists want to keep their names. :(

 

[Ahsoka]

Unfortunate that it took so long but amazing news