Again i am neutral and dont support neither HYBE neither MHJ. #FreeNewJeans from both of them
However i think is pretty obvious that the CEO is greedy and bitter af bc he didn't like the group was not made by him and that he can't have an input about what they release, is having more success than LSF so clearly Hybe is trying to sabotage NJ in prol of ILLIT.
That long vacation sounds a lot like they wanna put the group in the dungeons while promoting the sh*t out of ILLIT and made everyone forget about NJ.
Like, this is some kind of sh*tty SM strategy with the difference that at least SM usually didn't put their groups in a long hiatus but more like they still gave them comebacks but stop promoting them at all and put their new group that they wanna make the trend all over the current trendy group content so that part of the fandom will be swiped out eventually.
If this was not exposed, it would had worked quite well giving the "success*" ILLIT is having. NJ it would slowly get the GFriend treatment since they found a substitute that can give them 100% of the cash back and he could finally brag that the group is 100% his.
If you ask me this bitterness goes back at the time he had his pride hurt bc of GLAM and the fact he was scared of making ggroups
*in parentheses bc at this point I don't know if was smth organic or if hybe bought their success out
I doomscrolled to much abt HYBE-BSH vs ADOR-MHJ CIVIL WAR n I still can't wrap my thinking over wat narrative might be real or if all are true or just half truths.
I lean towards the artistic/creative side being suppressed/squished by business interests, but that's me. More knowledgeable(but still biased, I my opinion-only against MHJ <or against both Hybe-BSH
AND ADOR-MHJ> onlookers than me tell me MHJ is awful, but I only hv their word(/opinion).
I'm just glad MHJ left SMEnt long before aespa's debut(tho I believe ningning/winter/karina/giselle might hv trained with her/at least trainees before she left in 2018(?)/2019) A different timeline I might see wat MHJ wrought on aespa(Or not). I might still like winter but not stan/bias if led by MHJ(tho she might hv not gotten full control of aespa, since SM has its own management/creative ways)
Re: BSH n ggs
I said previously, a few days ago on KS(or just yesterday), the timelines don't match-hybe seems to only dungeons gfriend
AFTER sales of walpurgis night dropped sharply from last few releases(plus tat they were reaching 7 yrs and bsh had all those trainees raring to go.
I think the situation is different now, with hybe-bsh n the sublabels overextended with 3(4 including fromis9) ggs.
I'll wait see wat happens, since I hv no stake in this HYBE-BSH vs ADOR-MHJ CIVIL WAR(wouldn't u go watch a MCU style legal-plus-action thriller circa John grisham/Tom cruise the firm type movie? Or a Lincoln Lawyer tv series/movie?)