Appreciation Hyein was the genius behind the idea of NewJeans being introduced without teasers (1 Viewer)

[Minazuki]

@Bunnies

 

[Desdesdes]

oh really?
hmm I should've not giving too much credit to mhj herself then...

anw, I'm curious as how many things that are actually the member's ideas themselves?

 

[Minazuki]

oh really?
hmm I should've not giving too much credit to mhj herself then...

anw, I'm curious as how many things that are actually the member's ideas themselves?

Each interview they talk a bit more of what happens behind the creative process of their work. It's so Interesting to hear/read

 

[VillageIdiot]

Hyein is interesting. She's the youngest by far but also the most experienced, so I wonder if that emboldens her when Maknaes are usually expected to be quieter

 

[ichigohon]

If I ever stumble into owning a K-Pop company I would just drop the music, album, and video all at the same time 1 hour before their debut performance. I feel like the current marketing strategy of elongating the teasers, concept photos, etc. is a waste of time as it serves no real purpose unless you're debuting at a large company.

 

[VillageIdiot]

If I ever stumble into owning a K-Pop company I would just drop the music, album, and video all at the same time 1 hour before their debut performance. I feel like the current marketing strategy of elongating the teasers, concept photos, etc. is a waste of time as it serves no real purpose unless you're debuting at a large company.

The chaos

 

[Desdesdes]

If I ever stumble into owning a K-Pop company I would just drop the music, album, and video all at the same time 1 hour before their debut performance. I feel like the current marketing strategy of elongating the teasers, concept photos, etc. is a waste of time as it serves no real purpose unless you're debuting at a large company.

isn't it the other way around?

"surprise" debut can only works because you are in a big company and assured that you had many or enough audience to receive you.
if you are from small or unknown company you wouldn't had that big reach.

teasers, concept photos, etc are actually a promotion, thing that (in hoping of) creating trends and help you to shout out to the world that your new group are coming (or coming with something new). If there are only small amount of people who know that company, and that company didn't even telling what to come, it could be really a 1 day news and passed on like nothing.

it's a one form to sell your group.

another way to promote the group is by releasing a pre-debut content, either it was their photos (to cater the visual stan), or the member themselves showcasing their talent in dance or singing (to cater the talent stan).

but yeah, lately those teasers, concept photos and such are kinda stale. It could be understandable if the group are coming with a limited budget.
Some tried to make not just a concept photo but rather a concept film, some imbued the teasers with easter eggs, etc etc,
And it kinda understandable for a budget company to have a "stale" teasers, because they don't have much resource.

also sometimes when I see some groups' teaser or photos, it kinda vague... like what kind of market/fans they are targeting of?
Some groups are quite clear with their promotional designs and aesthetics, like the now trendy y2k, or the previous girl crush, which both are targetting some kind of people. This "trend" also makes other group to join the bandwagon and caused the teaser stuff becoming stale, because everyone now are doing the same.

 

[ichigohon]

isn't it the other way around?

"surprise" debut can only works because you are in a big company and assured that you had many or enough audience to receive you.
if you are from small or unknown company you wouldn't had that big reach.

teasers, concept photos, etc are actually a promotion, thing that (in hoping of) creating trends and help you to shout out to the world that your new group are coming (or coming with something new). If there are only small amount of people who know that company, and that company didn't even telling what to come, it could be really a 1 day news and passed on like nothing.

it's a one form to sell your group.

another way to promote the group is by releasing a pre-debut content, either it was their photos (to cater the visual stan), or the member themselves showcasing their talent in dance or singing (to cater the talent stan).

but yeah, lately those teasers, concept photos and such are kinda stale. It could be understandable if the group are coming with a limited budget.
Some tried to make not just a concept photo but rather a concept film, some imbued the teasers with easter eggs, etc etc,
And it kinda understandable for a budget company to have a "stale" teasers, because they don't have much resource.

also sometimes when I see some groups' teaser or photos, it kinda vague... like what kind of market/fans they are targeting of?
Some groups are quite clear with their promotional designs and aesthetics, like the now trendy y2k, or the previous girl crush, which both are targetting some kind of people. This "trend" also makes other group to join the bandwagon and caused the teaser stuff becoming stale, because everyone now are doing the same.

I see your point about a surprise debut, but I meant more of the individual member teasers (which I didn't clarify). I would also agree that it would be very risky to just randomly drop the debut out of nowhere, but with the endless teasers nowadays I think it can cause people to loose interest especially when sometimes they start a month before the debut like is happening with MNH's new bg '8TURN' like just release the album already.

I still disagree with you though because at the end of the day music, good promotion, and good industry connections after debut is what is going to help a group from an unknown company more than pre-debut teasers because a lot of groups that have debuted recently have released a lot of content pre-debut and they are still struggling to find their feet. In my opinion, releasing a lot of teasers before debut (not necessarily for comebacks after debut) takes away money, time, and resources that can be spent either debuting the group or making final preparations for their promotion when they debut and rehearsals. Unfortunately, There is no formula to become a successful K-Pop group unfortunately it comes down to money, luck, connections, and brand recognition.

However, in my alternate K-pop company CEO universe, I would do what C-Jes Entertainment did before trying to start their own music group which is: sign a lot of actors, models, talents, and comedians & sign an existing successful financially viable group to my company (I know C-Jes was founded for JYJ so a tad bit different but same overall concept), so I wouldn't be staking all my success as a business on such a risky idea.

 

[LalisaLovesNnie]

It's nice to see newer idols get the opportunity to be in charge of some things related to their work. It gives them the opportunity to learn and makes it more personal to them.

 

[dark_tranquility]

It's a great idea and brings needed discussion to the table.

 

[Moguri]

Really interesting

Now we just have to wait until they reveal whos idea cookie was