If SM becomes a label (1 Viewer)

[LalisaLovesNnie]

I will be very sad, especially for my other fave EXO. It's bad for the branding of their artists. One of the things people like to throw out against Big 3 artists are their so-called Big 3 Privilege but there's a reason they're there: they're the cream of the crop. I'm not saying this to put other groups from non-Big 3 agencies down but if SM gets downgraded to a sub-label, RV, EXO, SNSD, and SuJu will be on the same level as the groups selling well right now even if they aren't part of the Big 3.

Is this a bad thing? Marketing-wise, yes, especially they come from a culture and industry where reputation is everything. It's like asking Taylor Swift to headline a local university concert in my country, which will never happen because she's already Taylor Swift. There's PR and reputation 🐍 management (see what I did there?) to think about.

Idealistically? It shouldn't even be an issue at all but business is business, which is why some brands cater to the masses and some don't. It's like setting boundaries for yourself, except you're a brand.

 

[LalisaLovesNnie]

@HardcoreBLINK @Selfmate @roses_are_rosie Insights?

 

[Selfmate]

hybe is already bigger than the big3 combined so even if SM becomes a subsidiary of Hybe and that's a big IF it doesn't diminish what EXO (or any of the groups under SM) have done prior or afterwards...

 

[LalisaLovesNnie]

hybe is already bigger than the big3 combined so even if SM becomes a subsidiary of Hybe and that's a big IF it doesn't diminish what EXO (or any of the groups under SM) have done prior or afterwards...

I know, that's the point I was actually making. But from a business POV, it will have an effect. What remains to be seen is how big these effect will be and what it is.

Perhaps we need to campaign for Suho to takeover SME and change it to Suho Entertainment.

 

[Selfmate]

I know, that's the point I was actually making. But from a business POV, it will have an effect. What remains to be seen is how big these effect will be and what it is.

Perhaps we need to campaign for Suho to takeover SME and change it to Suho Entertainment.

of course it will have an effect but the things is will that be a positive or a negative?
will fans be like yeah hybe companies!!!
or like nah we're "big hit" vs "source" vs " adore" vs "SM" vs etc etc
(I'm thinking the latter as oppose to the former lol)

 

[LalisaLovesNnie]

of course it will have an effect but the things is will that be a positive or a negative?
will fans be like yeah hybe companies!!!
or like nah we're "big hit" vs "source" vs " adore" vs "SM" vs etc etc
(I'm thinking the latter as oppose to the former lol)

Okay, once Suho becomes the CEO and part-owner, we're getting married

 

[Selfmate]

Okay, once Suho becomes the CEO and part-owner, we're getting married

???? delusional!!!

 

[LalisaLovesNnie]

???? delusional!!!

Realistic: he already proposed to me, but the fans might come after me so we're keeping it a secret...until now.

 

[roses_are_rosie]

Okay, once Suho becomes the CEO and part-owner, we're getting married

Interesting

 

[the101]

If this reorg can improve planning, distribution and launches, I can’t see it denting the power of the respective brands. What hurts them a lot more are SM’s long delays and poor organization, which impacts getting the biggest brand power they could be getting. I have my own concerns about the merger but it’s not about the brand power of the respective brands as part of a sub-label, particularly u see a label that knows how to book competent concert tours and promotions.

 

[ichigohon]

I just hope they don't become the majority shareholder making it a subsidiary because I know the tendency of Korean corporations is to consume every single competitor until they are the sole corporation that exists in that industry & I have a feeling that is what HYBE plans to do unfortunately.

I wish the Korean trade commission had some level of balls to stop this kind of shit but they're absolutely useless and will continue to let the chaebols eat the country from the inside out until their entire society collapses because the government helped corporations to destroy that country by rubber stamping every single thing. sorry for the slightly political rant but Korea is totally fucked and is going to collapse in 20 years unless something changes radically.

 

[mysteric]

hybe doesn’t own enough of sm shares to make that happen unless there’s a coalition of other shareholders that will always back them, you’d need absolute control over ownership/decisions for that to happen
I think we’ll only be able to truly assess the situation is after the tender sales of minority shareholder shares and see if kakao or hybe is more serious about sm going forth

 

[mysteric]

If this reorg can improve planning, distribution and launches, I can’t see it denting the power of the respective brands. What hurts them a lot more are SM’s long delays and poor organization, which impacts getting the biggest brand power they could be getting. I have my own concerns about the merger but it’s not about the brand power of the respective brands as part of a sub-label, particularly u see a label that knows how to book competent concert tours and promotions.

that’s why with hybe and lsm agreeing to sm 3.0 I have some hope, I just hope they actually carry through with it
also yyj’s comments about this situation were interesting but sorry, I need that man staying away from aespa for a while

 

[roses_are_rosie]

Imo it's not gonna happen anywhere soon since hybe doesn't own that much share of SM. Tho that's a great move from Hybe

 

[the101]

that’s why with hybe and lsm agreeing to sm 3.0 I have some hope, I just hope they actually carry through with it
also yyj’s comments about this situation were interesting but sorry, I need that man staying away from aespa for a while

I’m pretty sure whoever has a big seat at that table - Hybe, Kakao or a combination - will put pressure to optimize performance (ie eliminating bottlenecks).

Staging a coup was probably the wrong way to handle it and LSM is being very smart to spin the whole scenario (poor old man with injured arm being put out and not consulted etc etc and earning sympathy) but the idea of eliminating the bottleneck to not only allow for more frequent releases but additional artist input is vital in stabilizing the company’s future and particularly in a marketplace that emphasizes self production.

 

[Abeamus]

If this reorg can improve planning, distribution and launches, I can’t see it denting the power of the respective brands. What hurts them a lot more are SM’s long delays and poor organization, which impacts getting the biggest brand power they could be getting. I have my own concerns about the merger but it’s not about the brand power of the respective brands as part of a sub-label, particularly u see a label that knows how to book competent concert tours and promotions.

If anything I'd imagine it's going to become worse because of "too many cooks in the kitchen" as Kakao and Hybe clearly have different visions for SM since Sooman sold his shares to Hybe specifically because they'd do what he'd want meaning Kakao weren't going to and internal power struggles generally never go well.

 

[the101]

If anything I'd imagine it's going to become worse because of "too many cooks in the kitchen" as Kakao and Hybe clearly have different visions for SM since Sooman sold his shares to Hybe specifically because they'd do what he'd want meaning Kakao weren't going to and internal power struggles generally never go well.

I don’t know enough about Seventeen - did a lot change when they were acquired by Hybe? We’re more hands involved or did they just continue to let them do what they did just with better promo boosts and a bigger budget?

I can’t see them looking to change much on the existing brands other than strengthen promos and release timing. Honestly, while I can’t imagine Kakao or Hybe releasing an album for one of their flagship groups and not noticing a member was missing from the picture, announcing concert dates a week before tickets go on sale or not having a cb song lined up already for a repackage when they drop a new album. Now granted, maybe the behind the scenes turmoil played a role in all of this but..I just can’t see it being worse (esp having seen a lot of this same zero fucks given behavior before from the company when EXO was at its peak).

 

[Selfmate]

Realistic: he already proposed to me, but the fans might come after me so we're keeping it a secret...until now.

and I'm the real LSM!!!

 

[Abeamus]

I don’t know enough about Seventeen - did a lot change when they were acquired by Hybe? We’re more hands involved or did they just continue to let them do what they did just with better promo boosts and a bigger budget?

I can’t see them looking to change much on the existing brands other than strengthen promos and release timing. Honestly, while I can’t imagine Kakao or Hybe releasing an album for one of their flagship groups and not noticing a member was missing from the picture, announcing concert dates a week before tickets go on sale or not having a cb song lined up already for a repackage when they drop a new album. Now granted, maybe the behind the scenes turmoil played a role in all of this but..I just can’t see it being worse (esp having seen a lot of this same zero fucks given behavior before from the company when EXO was at its peak).

I have no idea about Seventeen either but I know staff changes were made when it came to Gfriend to the point the girls didn't enjoy the last year there and when they've said about going back to a certain time they pick before the merger between Big Hit and Source Music happened.

Hybe nor Kakao can do anything on their own with the shares they have and would need other people on board since even as majority stockholder Hybe still only owns 18% from what I saw so the only stuff that is going to get out is stuff that they can come to an agreement on which leaves a lot of room for them to clash if they have different visions.

This situation can really only create more problems as it stands right now since there isn't 1 vision for what to do with SM but we shall see how things evolve.

 

[HardcoreBLINK]

All I'm thinking is does YG plus have the capability to distribute basically 75% of all k-pop albums released yearly??