Source: A Japanese ice company deeply apologizes for raising prices by 9 cents
Akagi Nyuguyo apologised with a ad that included whole company for increasing price of their popular ice cream product first time in 25 years. Price increase was 10 yen.
In the end of video there is following text “We held on for 25 years but… 60 →70”
Honestly- extremely clever marketing tactic. Not only u are getting away with price increase- more people will know ur product and buy it, win-win for the company
Akagi Nyuguyo apologised with a ad that included whole company for increasing price of their popular ice cream product first time in 25 years. Price increase was 10 yen.
In the end of video there is following text “We held on for 25 years but… 60 →70”
Honestly- extremely clever marketing tactic. Not only u are getting away with price increase- more people will know ur product and buy it, win-win for the company