Hi everyone,
I created a survey for one of my uni assignments. The goal is to find out more about the opinions and motivations of fans of k-pop, k-drama etc. (I used the umbrella term "hallyu" to include everyone that likes music, shows, celebrities from South Korea) when it comes to the marketing activities of South Korean celebrities being models and brand ambassadors for luxury brands like Gucci, Versace, Louis Vuitton, Bulgari, etc.
I want to research how fans react to the advertisement, if it has any influence on their opinion and willingness to buy from luxury brands and if the effect is long-term or dependent on for example an ongoing cooperation. Its not getting into too much detail but I am especially interested in opinions and attitudes towards this topic in relation to a person's financial situation and willingness to spend money.
If you have a few minutes, I would really appreciate if you could fill out the survey - it has 10 questions and shouldn't take too long. My uni assignment is limited to 4000 words so the survey is admittedly also kind of limited in its depth, it is not a degree thesis.
https://www.surveymonkey.com/r/FQDZVM2
Thank you very much! ❤
I created a survey for one of my uni assignments. The goal is to find out more about the opinions and motivations of fans of k-pop, k-drama etc. (I used the umbrella term "hallyu" to include everyone that likes music, shows, celebrities from South Korea) when it comes to the marketing activities of South Korean celebrities being models and brand ambassadors for luxury brands like Gucci, Versace, Louis Vuitton, Bulgari, etc.
I want to research how fans react to the advertisement, if it has any influence on their opinion and willingness to buy from luxury brands and if the effect is long-term or dependent on for example an ongoing cooperation. Its not getting into too much detail but I am especially interested in opinions and attitudes towards this topic in relation to a person's financial situation and willingness to spend money.
If you have a few minutes, I would really appreciate if you could fill out the survey - it has 10 questions and shouldn't take too long. My uni assignment is limited to 4000 words so the survey is admittedly also kind of limited in its depth, it is not a degree thesis.
https://www.surveymonkey.com/r/FQDZVM2
Thank you very much! ❤
