Exactly. It's the brand creators who likely contacted the labels to get approval to legitimately sponsor / have the specific artists as ambassadors for the brands.
Also, I was extremely shocked to learn this a while ago, but, all trainees were/are responsible for repaying their labels for training time, etc.
W......T......F???? That's absolute shady crap!!
I thought since the potential artists were selected in the final selection process, they would not have to--- even if they were cut or dropped out after debuting from the groups--- regardless of the labels being small or large. If the small, unknown labels complain about non-repayment, then the CEO's should not have formed the labels or have more investors instead of trying to bleed young trainees and artists.
So, having them mandatorily repay the debts seemed/seems like complete BS to me.
Additional income is good for anyone, but particularly for them since they apparently Must repay the debts to their labels.
Now, I don't know if the labels get percentages since they approved deals for the artists, but, I would not be surprised about that.
Edit ~ It's like if universities gave full scholarships to certain students and after graduating, they were told to suddenly repay the 4-year tuition.