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The HYBE girl group collaboration project has taken the world by storm.
On June 10, the music video for "ICONIC BY MISTAKE" by LE SSERAFIM, ILLIT, and KATSEYE was uploaded to the official HYBE Labels YouTube channel.
The track brings together three girl groups under HYBE's label system: LE SSERAFIM from Source Music, ILLIT from Belift Lab, and KATSEYE from HYBE x Geffen Records.
The music video was surprise-released ahead of the song's official launch. Featuring a storyline that blends eerie and unstable elements, the project successfully showcased each group's unique identity while creating a cohesive collaboration.
Global fans responded enthusiastically. Within just 30 hours of its release, the music video surpassed 10 million views.
The video also climbed to #1 on YouTube's Worldwide Music Video Trending Chart. It additionally topped trending music rankings in several countries, including the United States, the United Kingdom, and Brazil.
Meanwhile, LE SSERAFIM, ILLIT, and KATSEYE are scheduled to officially release "ICONIC BY MISTAKE" on June 12 at 1 PM KST.
On June 10, the music video for "ICONIC BY MISTAKE" by LE SSERAFIM, ILLIT, and KATSEYE was uploaded to the official HYBE Labels YouTube channel.
The track brings together three girl groups under HYBE's label system: LE SSERAFIM from Source Music, ILLIT from Belift Lab, and KATSEYE from HYBE x Geffen Records.
The music video was surprise-released ahead of the song's official launch. Featuring a storyline that blends eerie and unstable elements, the project successfully showcased each group's unique identity while creating a cohesive collaboration.
Global fans responded enthusiastically. Within just 30 hours of its release, the music video surpassed 10 million views.
The video also climbed to #1 on YouTube's Worldwide Music Video Trending Chart. It additionally topped trending music rankings in several countries, including the United States, the United Kingdom, and Brazil.
Meanwhile, LE SSERAFIM, ILLIT, and KATSEYE are scheduled to officially release "ICONIC BY MISTAKE" on June 12 at 1 PM KST.
