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Lee Ji-hoon, Director of Gen.G Esports through Global (2) [Interview]
Entered2023.04.02. 4:01 PM
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Reporter Ahn Shin-hye
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Jenji 'Chobi' Jung Ji-hoon ahead of the 2022 LCK Summer Finals. (Photo = Reporter Ahn Shin-hye)
Human Resource Development System that Considers 'People', Global Academy
Gen.G eSports is also actively investing in talent development through the Global Academy.
Academies that develop amateur players run a variety of programs. Lee Ji-hoon said, "Usually, when we think of an academy, we think of people coming and practicing and improving their skills like taking golf lessons, but we have a lot of programs. Here you can get a high school diploma or take classes to help you study abroad. It also runs an American collegiate league. It's subdivided into hobby classes that don't aim to be pro."
Gen.G Esports is also well known for its efforts to improve the quality of life of amateur students and professional athletes. "What founder Kevin Chu did almost first was ban the squad from eating cup noodles," Lee said. Founder Kevin Chu emphasized that in order for esports to be healthy and valued as a future industry, the education sector must not be missed. "After that, we took care of the players' diets, encouraged them to exercise, took care of their health, and also took care of teaching them English and other languages," Lee said.
(Photo = Gen.G Esports homepage video screen)
It is noteworthy that Gen.G Esports also has a professional team operating within the headquarters. I think it's important to be close to the players. He likened it to a "direct delivery system." In the case of the actual League of Legends team, the practice room was located just below where the interview was conducted.
"When I tell the academy students things like, 'Chobi is practicing on the fourth floor,' the students are amused, and the professional players also see the world close to me," Lee said. Gen.G Esports is drawing up a real roadmap with the goal of strengthening "Proban" in the academy and producing players who can play in the second division by 4.
Lee Ji-hoon seemed to take pride in Gen.G Sports' nurturing system. In the past, students who were less likely to become professional athletes were encouraged to give up nineteen to their parents, but now they are appealing more aggressively. This is because even if an academy student does not make his professional debut, the academy system provides an environment in which he can return to his daily life.
"The goal is to be a company that plays an active role in the global world"
The path that Gen.G Esports should take, he says, is to be a "global esports company." Gen.G eSports is receiving proposals to start many game leagues, but it is reviewing everything on the premise that it should become a global esports company. Since Gen.G Esports is not only targeted at the Korean market, it means that a game with a global competition can only create a team.
(Photo = Gen.G Esports homepage video screen)
Lee Ji-hoon, who is well known as "Fifa," confessed, "I actually thought about creating a FIFA club." "I got an actual proposal and thought about really running it," he said, "but in North America, esports in this sport wasn't as active as I thought. That's why I'm thinking of the FIFA package, which has a lot of competitions in Europe and the Mid-East, rather than FIFA Online."
According to the general manager, last year there were contacts from actual EPL teams. It also opened up the possibility of collaboration in the area of public relations and marketing rather than in the actual area of esports.
As the general manager of Genji Esports, he said he is both greedy and afraid. This is because expectations for all the stocks in operation have risen a lot. "We've actually caught up with other teams for 10, 20 years in five years," he said, "so it's true that we're more greedy, but it's also a little bit scary."
Lee worried that "fans will be disappointed when we don't make the results." That's why he stressed that he's focused on operating more responsibly, with the goal of recruiting good players and creating a good environment.
Finally, he urged the players of Gen.G Esports to "hope they are healthy." "I'm training hard and stressed at a young age with a tight schedule, but I believe that if I enjoy it, victory will follow, and I want to be in the best shape to train and play," he said.
"I tell the coaching staff, 'I'm going to create a good environment,'" he said. It will serve as an umbrella and shield, so don't look at the company. And I want to tell the fans to think that Gen.G Esports is a place where they can laugh, cry and share a lot of emotions together."
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This article was published in the press IT section.
Website for more information:
Lee Ji-hoon, Director of Gen.G Esports through Global (2) [Interview] (naver.com)
Entered2023.04.02. 4:01 PM
Original article

Reporter Ahn Shin-hye
recommendation
Comments
Main articleSummaryBot
Using the Text-to-Speech Service
Change the font size
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Jenji 'Chobi' Jung Ji-hoon ahead of the 2022 LCK Summer Finals. (Photo = Reporter Ahn Shin-hye)
Human Resource Development System that Considers 'People', Global Academy
Gen.G eSports is also actively investing in talent development through the Global Academy.
Academies that develop amateur players run a variety of programs. Lee Ji-hoon said, "Usually, when we think of an academy, we think of people coming and practicing and improving their skills like taking golf lessons, but we have a lot of programs. Here you can get a high school diploma or take classes to help you study abroad. It also runs an American collegiate league. It's subdivided into hobby classes that don't aim to be pro."
Gen.G Esports is also well known for its efforts to improve the quality of life of amateur students and professional athletes. "What founder Kevin Chu did almost first was ban the squad from eating cup noodles," Lee said. Founder Kevin Chu emphasized that in order for esports to be healthy and valued as a future industry, the education sector must not be missed. "After that, we took care of the players' diets, encouraged them to exercise, took care of their health, and also took care of teaching them English and other languages," Lee said.
(Photo = Gen.G Esports homepage video screen)
It is noteworthy that Gen.G Esports also has a professional team operating within the headquarters. I think it's important to be close to the players. He likened it to a "direct delivery system." In the case of the actual League of Legends team, the practice room was located just below where the interview was conducted.
"When I tell the academy students things like, 'Chobi is practicing on the fourth floor,' the students are amused, and the professional players also see the world close to me," Lee said. Gen.G Esports is drawing up a real roadmap with the goal of strengthening "Proban" in the academy and producing players who can play in the second division by 4.
Lee Ji-hoon seemed to take pride in Gen.G Sports' nurturing system. In the past, students who were less likely to become professional athletes were encouraged to give up nineteen to their parents, but now they are appealing more aggressively. This is because even if an academy student does not make his professional debut, the academy system provides an environment in which he can return to his daily life.
"The goal is to be a company that plays an active role in the global world"
The path that Gen.G Esports should take, he says, is to be a "global esports company." Gen.G eSports is receiving proposals to start many game leagues, but it is reviewing everything on the premise that it should become a global esports company. Since Gen.G Esports is not only targeted at the Korean market, it means that a game with a global competition can only create a team.
(Photo = Gen.G Esports homepage video screen)
Lee Ji-hoon, who is well known as "Fifa," confessed, "I actually thought about creating a FIFA club." "I got an actual proposal and thought about really running it," he said, "but in North America, esports in this sport wasn't as active as I thought. That's why I'm thinking of the FIFA package, which has a lot of competitions in Europe and the Mid-East, rather than FIFA Online."
According to the general manager, last year there were contacts from actual EPL teams. It also opened up the possibility of collaboration in the area of public relations and marketing rather than in the actual area of esports.
As the general manager of Genji Esports, he said he is both greedy and afraid. This is because expectations for all the stocks in operation have risen a lot. "We've actually caught up with other teams for 10, 20 years in five years," he said, "so it's true that we're more greedy, but it's also a little bit scary."
Lee worried that "fans will be disappointed when we don't make the results." That's why he stressed that he's focused on operating more responsibly, with the goal of recruiting good players and creating a good environment.
Finally, he urged the players of Gen.G Esports to "hope they are healthy." "I'm training hard and stressed at a young age with a tight schedule, but I believe that if I enjoy it, victory will follow, and I want to be in the best shape to train and play," he said.
"I tell the coaching staff, 'I'm going to create a good environment,'" he said. It will serve as an umbrella and shield, so don't look at the company. And I want to tell the fans to think that Gen.G Esports is a place where they can laugh, cry and share a lot of emotions together."
Ahn Shin-hye ([email protected])
Journalist Profile

Reporter Ahn Shin-hye
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Cheer 183
I doubletap NEWS
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This article was published in the press IT section.
Website for more information:
Lee Ji-hoon, Director of Gen.G Esports through Global (2) [Interview] (naver.com)