
there's an SM Town MUSEUM???
There used to be one near the COEX Mall in Gangnam. It opened in 2018 and closed in 2020.
As an SM stan, I made sure I included a visit to SMTOWN Museum in my Seoul intinerary. Explore it with me and Discover Seoul Pass here!
www.hellokpop.com
www.tripadvisor.com
Here's one of the Red Velvet exhibits at the museum
and here are some really nice souvenir tags:
The museum was supposed to be replaced by a new one in Changwon, but it's not clear if that will ever open.
There's supposed to be another SMTOWN Museum in Los Angeles, but that one's under construction and has not yet opened.