We all know this but people underestimate the impact of how much kpop is used to fill the gap of loneliness an increasing number of people are having. Less people are dating, the more money they have to spend on albums. The more time people have, the more opportunity they have to stream.
If I was a rich kpop company I’d be pushing hard for this trend to continue because it means more profit.
If I was a rich kpop company I’d be pushing hard for this trend to continue because it means more profit.