News S2 Issues Apology Over Kiss Of Life’s Birthday Stream (1 Viewer)

[athenaaa]

Hello, this is S2 Entertainment. We’d like to address the issues that arose from the content that was uploaded on KISS OF LIFE’s official Youtube yesterday (April the2nd). We sincerely apologize for causing discomfortto our viewers, the true purpose of the content was to celebrate hip hop culture where much of the musical inspiration for Kiss of Life comes from. We apologize for our shortcomings in recognizing the negative cultural implications that our content would be perceived as. Our members and our team promise to approach cultural references with greater caution and respect moving forward and all related content has been removed from all ofour channels. Thank you.

안녕하세요, S2 엔터테인먼트입니다.

KISS OF LIFE (키스오브라이프) Official Website

kissoflife-official.com

 

[HelloGoodbyeDie]

what exactly did they do?

it doesn't mention the fault

 

[The_LastRomeo]

what exactly did they do?

it doesn't mention the fault

 

[HelloGoodbyeDie]

sweet hell on earth
that's beyond offensive
how disrespectful

 

[The_LastRomeo]

Bull shit

 

[magali]

really sad. i expected more from kiof themselves considering their whole shtick is the hiphop and r&b influences

 

[Magician]

Did the members also apologize?

 

[DaisySkies]

I can't see any of the posts, they're blocked. what happened?

 

[athenaaa]

@HelluvaPuppy the cliffnotes/tldr version of it is they had a birthday party for member Julie and it was themed around black culture (hip hop, streetwear/clothing, ways of speaking/aave). Julie already had a controversy of saying the n word, so this is not a good look. Then the company sent out a half-assed apology

 

[pinkmelodies]

Yeah this is a joke. The members are not even apologizing themselves

 

[MK3AM]

idk what they thought they did by deleting everything

 

[centen]

This is an especially bad look, imo, because two of the members/half of the group is American. There's no way they didn't know this is not acceptable.