News W Korea Breast Cancer Event Faces Backlash (1 Viewer)

[eclipsoul]

source

A breast cancer awareness campaign event titled ‘Love Your W 2025,’ hosted by fashion magazine W Korea, has drawn intense criticism, prompting a response from the publication.

On the 16th, a W Korea representative told OSEN, “We cannot provide a response” regarding the controversy surrounding the ‘Love Your W 2025’ event.

The event, held at a Seoul hotel on the 15th, marked the 20th anniversary of W Korea’s largest-scale breast cancer awareness campaign in South Korea. It featured a gala dinner and party attended by dozens of celebrities.

However, online criticism quickly emerged, pointing out that the event barely addressed breast cancer through mentions or performances. The backlash intensified after Jay Park performed his 2015 song ‘Body,’ MOMMAE, which explicitly describes women’s bodies and references ample breasts. Critics argued this clashed with the campaign’s purpose, calling it “directly contradictory to raising breast cancer awareness.”

A breast cancer patient voiced, “I doubt attendees even searched for the letter ‘ㅇ’ in ‘breast cancer.’ It feels like a mockery to patients.” Another netizen fumed, “Just hold a party without mentioning breast cancer. As someone who lost a family member to the disease, the alcohol and ‘Body’ performance are disgusting.”

Structural critiques of the event also surfaced. While overseas breast cancer charity events mandate pink dress codes and ribbons, these were notably absent. Additionally, cumulative donations over 20 years amounted to only 1.1 billion Korean won, leading to accusations that “such a large-scale party has raised embarrassingly little.”

Some defended the event, stating, “Fundraising is what matters in charity events. Whether it’s a party isn’t the issue,” and “Celebrity participation, regardless, is beneficial for raising awareness.”

 

[eclipsoul]

i've seen pictures from that event and never in a 100 years i'd guess it was meant raise awareness about breast cancer. no actual survivors, no medical professionals - just celebs partying in outfits worth more than the donations (for the entire 20 years period when they held this event, the total donation amount is 700k dollars). there was not even a single pink ribbon in sight...

i guess it all serves as a timely reminder that as likeable as they appear to be, these idols are still rich people at the end of the day and the ones attending here either don't give a fuck about anything or are just dumber than a box of rocks drinking and dancing during an event meant to raise awareness about a disease which takes the lives of thousands of women every year. gross.

 

[lexus]

The fact that a lot of these celebrities took the time to just drink and party rather than discuss the cancer issue and actually try to bring more awareness to it is absolutely pathetic 🙄

This pisses me off so much

 

[babyv004]

Everything about this feels... tacky 😬

Quite tone-deaf to people that suffer from breast cancer.
This onve again proofs that those celebs are really shallow and have really nothing in their heads. i hope none of them have the misfortune of having cancer but i guess only then they would understand how wrong this behavior is.
W Korea is also quite wrong here for hosting this kind of parties that looks more an after-party event after a award show than a charity event.

 

[Deleted member 74]

rich people like celebrities truly live in a bubble of their own

 

[Selfmate]

interesting