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![LOONA [la_mort_pour_vous]](https://kpopsource.com/data/medal/1087_1583608446m.jpg)
LOONA are well known for their artistry & their tendency to place artistic achievement over commercial success. This is visible in their M/Vs.
Charged with heavy symbolism & meaningful yet aesthetic effects, they revel in their filmmaking & experiment with various aspects of it, from the quirky childish animations of "Kiss Later" (to further fit the mood of the song & YeoJin's age) to the dark sanguine imagery of "Egoist".
My favOriTe out of all of them is none other than the crunchy self-loving synthpop anthem's M/V:
I'd like to address the heavy symbolism used in the M/V.
Gowon is the center of the story in yyxy because she bridges the fantasy of breaking out with the reality. She's the one who undergoes that transformation from dark to light (in hair color and in spirit) and gains new perspective and purpose. We even see it at 1:18 in the "One&Only" M/V. She literally steps under a crown of light. Let there be light. Let her story begin. This chandelier crown alludes to so much; ideas à la lightbulb over her head, the dangling fruit that she sees but cannot reach, and of course the idea of being in charge—having agency, taking action, making actual decisions. At 1:24 in "One&Only," we see how she is divided. She doesn't wear the crown yet, but she sees the possibility appearing before her every other time she looks at her shadow (i.e. when she searches herself). She seems conflicted about actually following through, though, which we also see in "love4eva" later on—she's the only one to look back at Eden and Olivia at 3:02. So, from 1:41-1:46, "one" runs from the two forces in her mind that are pushing her to make the choice, to do the deed. Perfectly illustrated at 1:49; one body, three shadows closing in. At last, when Gowon makes her choice, she eats the forbidden fruit and there we go. Light. The seven dancers now dance on a lit platform. Gowon receives the crown (= agency, control over the story) from Yves; the mental pioneer who simply dreamed of new things steps down, and now the real "one" gets to explore instead of imagine. (Interestingly, what Gowon eats is not the apple but a friggin *pine*apple, which I just love. Because the reality behind the fantasy—the actual forbidden fruit instead of the conceptualized—is different!) I'm also not above suggesting that the seven dancing shadows in those horizontal dance scenes are specifically seven as reference to the seven cardinal virtues/sins—and how they're all just shades of the same singular being. Notice that the pre-crown dancing takes place in a narrow frame—literally a narrow frame of mind, for the narrow-minded! After the crown, we can actually see the dancer's faces, and the world, while still pretty black-and-white, definitely has more shades of grey in between.
Charged with heavy symbolism & meaningful yet aesthetic effects, they revel in their filmmaking & experiment with various aspects of it, from the quirky childish animations of "Kiss Later" (to further fit the mood of the song & YeoJin's age) to the dark sanguine imagery of "Egoist".
My favOriTe out of all of them is none other than the crunchy self-loving synthpop anthem's M/V:
I'd like to address the heavy symbolism used in the M/V.
Gowon is the center of the story in yyxy because she bridges the fantasy of breaking out with the reality. She's the one who undergoes that transformation from dark to light (in hair color and in spirit) and gains new perspective and purpose. We even see it at 1:18 in the "One&Only" M/V. She literally steps under a crown of light. Let there be light. Let her story begin. This chandelier crown alludes to so much; ideas à la lightbulb over her head, the dangling fruit that she sees but cannot reach, and of course the idea of being in charge—having agency, taking action, making actual decisions. At 1:24 in "One&Only," we see how she is divided. She doesn't wear the crown yet, but she sees the possibility appearing before her every other time she looks at her shadow (i.e. when she searches herself). She seems conflicted about actually following through, though, which we also see in "love4eva" later on—she's the only one to look back at Eden and Olivia at 3:02. So, from 1:41-1:46, "one" runs from the two forces in her mind that are pushing her to make the choice, to do the deed. Perfectly illustrated at 1:49; one body, three shadows closing in. At last, when Gowon makes her choice, she eats the forbidden fruit and there we go. Light. The seven dancers now dance on a lit platform. Gowon receives the crown (= agency, control over the story) from Yves; the mental pioneer who simply dreamed of new things steps down, and now the real "one" gets to explore instead of imagine. (Interestingly, what Gowon eats is not the apple but a friggin *pine*apple, which I just love. Because the reality behind the fantasy—the actual forbidden fruit instead of the conceptualized—is different!) I'm also not above suggesting that the seven dancing shadows in those horizontal dance scenes are specifically seven as reference to the seven cardinal virtues/sins—and how they're all just shades of the same singular being. Notice that the pre-crown dancing takes place in a narrow frame—literally a narrow frame of mind, for the narrow-minded! After the crown, we can actually see the dancer's faces, and the world, while still pretty black-and-white, definitely has more shades of grey in between.
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