I'm not really against clout chasing if it's ethical. For example, the gorilla glue hair lady kept milking the situation out even though the ER offered to operate on her for free. She wanted the money, she saw the opportunity, and she took it. Everyone wants money, influencers and businesses alike. Honestly both are usually super unethical so they both suck, and I say this as someone who plans on being a business person.
And I'm gonna have to agree that wanting to branch out has, and always will be a thing. They're just doing what's trendy with the biggest market. Also keep in mind that this concept of "western validation" is not specific simply to kpop, this is literally nearly every Asian country (coming from an Asian). People have always been impressed with the West as it's seen as a big market. Most KPOP trends come from the black community in the West as well, so it's not like "western validation" is just coming out of the blue.