The logo is cute. It looks like a ribbon.
Also, kinda surprised this one hasn't been taken before. I guess it's hard to pluralize, but it's nice otherwise.
My (apparently) extremely controversial opinion that got me backlash on other sites: I'm not surprised, but I'm sorry that the situation has played out this way.
True, they're trying to win in the court of public opinion, which may work or they may eventually annoy people. Like, wouldn't be the first time that a celebrity has had (more or less) legit complaints, but after a while, the public just viewed their branding as "the person who complains all the...
My point is that there's no reason for two companies under the same overall umbrella should be playing this out in the public sphere, period. Neither BELIFT nor ADOR.
There should be at least one person at all of HYBE with enough public awareness to have said something like "We take all...
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