jyp

  1. Discipline

    The real issue about NCT

    Unlike the popular complaint against NCT, which is the 'unlimited' concept, the real issue resides in the communication between the marketer and consumer, which in this case, is SM and the fans. The 'concept' of NCT had received mixed reactions, some fans loving it for the uniqueness (Or simply...
  2. Discipline

    Are inter-company groups the future of K-POP? (Long Post)

    By 'Inter-company groups', I mean groups that appear to or work as their own company within their own representative company, a literal example would be Super Junior with the SJ Label, whereas a non-literal example would be Seventeen which mostly produces most of their their stuff by themselves...
  3. Belgizen

    News SM trademarks possible ngg name?

    On December 3rd, SM has trademarked a new word, making people think this could be SM's new girl group. The word they trademarked is "SPRY" ('sprai'), which means agile/light/graceful A few weeks ago, JYP trademarked the name ITZY. This means both groups are set to debut soon so the 4th gen...
  4. Belgizen

    TWICE ✩ The Best Thing I Ever Did ✩

    TWICE will be releasing their 3rd special album The Year of "Yes" on December 12 (6 PM KST)! Group Teasers "Unit" teasers:
  5. chvnle

    Comeback BOY STORY "奇妙里(Stay Magical)" M/V

    lowkey a bop, they're adorable