News Hani reveals they own EXIDs trademark (2 Viewers)

[Abeamus]

@LEGGO ​

 

[Exi]

@LEGGO ​

@xtra @badcrookshanks @Hakunama_Tata @litc @Nina @Chilly @Kamistar @Daiisy
Our girls did it!

 

[Day]

Good for them!!

 

[cocomelon]

we love women who own their art ✋🏽😤

 

[PloryWinxyMYBlnk]

I'm sorry to question this. But, is this real?

The reason I'm asking is because I thought Sony Music Korea was their new label and publisher[?] so they own the name since they've funded the song, MV and the release.

:: confused ::

 

[Abeamus]

I'm sorry to question this. But, is this real?

The reason I'm asking is because I thought Sony Music Korea was their new label and publisher[?] so they own the name since they've funded the song, MV and the release.

:: confused ::

It's their new label and publisher as well but that doesn't stop the members from owning the trademark however even if they made like their own actual company they would still need to work with a publisher and I would imagine signing under Sony Music Korea allowed them to own the trademark while also giving a company to manage them and a publisher at the same time.

 

[PloryWinxyMYBlnk]

It's their new label and publisher as well but that doesn't stop the members from owning the trademark however even if they made like their own actual company they would still need to work with a publisher and I would imagine signing under Sony Music Korea allowed them to own the trademark while also giving a company to manage them and a publisher at the same time.

Well, that's nice of SMK to do that, then. Usually, IP's are owned by companies. I think this is the first I've heard a company allowing the group to keep the name/trademark as their own.

 

[Abeamus]

Well, that's nice of SMK to do that, then. Usually, IP's are owned by companies. I think this is the first I've heard a company allowing the group to keep the name/trademark as their own.

Usually the companies trademark it early on before the group has an identity but like in Gfriends case Source Music only tried to trademark it when they knew Gfriend was on the way out and in that situation the court ruled that they'd only be able to get the trademark if the members agreed upon it because the identity of the group was the girls at that point.

In a situation like that it's weighing being able to have EXIDs brand under your label to give it some publicity or playing hard ball because you want the trademark and the thing with playing hard ball is a company would be willing to sign EXID just for the publicity so you're more likely to lose out trying to win that battle.

 

[RandAlThor]

Congrats very nice for them.!!

 

[RandAlThor]

Usually the companies trademark it early on before the group has an identity but like in Gfriends case Source Music only tried to trademark it when they knew Gfriend was on the way out and in that situation the court ruled that they'd only be able to get the trademark if the members agreed upon it because the identity of the group was the girls at that point.

In a situation like that it's weighing being able to have EXIDs brand under your label to give it some publicity or playing hard ball because you want the trademark and the thing with playing hard ball is a company would be willing to sign EXID just for the publicity so you're more likely to lose out trying to win that battle.

yea that is how a bunch of new groups are found by fans is when trademarks get registered by the bigger companies.

 

[Abeamus]

yea that is how a bunch of new groups are found by fans is when trademarks get registered by the bigger companies.

Yeah and it's smart with how pro idols the court tends to be in cases against companies as it'll avoid a situation occurring where you might lose the brand

 

[RandAlThor]

Yeah and it's smart with how pro idols the court tends to be in cases against companies as it'll avoid a situation occurring where you might lose the brand

yeah they learn that lesson once like Sm with Shinwah.

 

[VillageIdiot]

I'm sorry to question this. But, is this real?

The reason I'm asking is because I thought Sony Music Korea was their new label and publisher[?] so they own the name since they've funded the song, MV and the release.

:: confused ::

Exid's original company no longer exists and it's been the trend in recent years for groups to receive the trademark after all the members leave. The trademark situation was probably figured out before Sony even entered the conversation. SMK represents them but they have very little claim of ownership. I think (but not 100% sure) groups like Davichi have a similar deal

 

[Boyo]

Wow, congrats!