m.entertain.naver.com
NewJeans petitioned the court RE: MHJ's injunction. The contents of the petition are not known, but it is widely speculated that it was in favour of MHJ.
Yikes lollol.
So the album sales "push" thing is super interesting just from a general industry perspective.
m.entertain.naver.com
It seemed HYBE sent out "questionnaires" for MHJ to answer twice in April, and in one of them she brought up the idea that HYBE was fraudulently pushing first week album sales and that they offered to do the same for Get Up.
HYBE responded to all of her concerns (not just those), on April 22nd, and the entire email is included.
They do actually acknowledge that a "push" was talked about, but it was informal and apparently would never have been carried out, which is kind of funny. But also we get some solid numbers for HYBE's overshipment in 2023, the number of albums Ador wanted to produce for Get Up, and the number of Get Up copies still in inventory. Results may surprise!
The downturn in album sales is real. But also, it seems that HYBE renegotiated distributer contracts to make shipbacks harder. There's an obvious consequence to this, which is that if you foist a bunch of unsellable albums onto a distro or retailer, they won't order so many next time around. I think we're already seeing this play out in the industry - when was the last time an agency put out the pre-order mediaplay?