Cube really made some missteps with promoting after 2. Like they were so worried about how Wife took away Super Lady music show wins, they kneecapped Girlfriend and later Crow, but then there wasn't enough momentum/attention there for Good Thing or Gimme Dat Love to do well either. It's been wild to see how they had always been strong sellers/charters and then just spiraled down in the past couple years. It's a pity Soyeon feels entirely responsible for it, though.