News NCT infinite expansion to come to an end! (1 Viewer)

[frocho]

NCT announced on the company's youtube channel that after nct tokyo the expansion of nct will come to an end. This means that after the debut of nct tokyo (sungtaro's rumored group) they will be a fixed group.
Also, does this mean that NCT Hollywood is cancelled?
How does everyone feel? As a nctzen I feel so happy about the news!

 

[seungfloral]

NCT announced on the company's youtube channel that after nct tokyo the expansion of nct will come to an end. This means that after the debut of nct tokyo (sungtaro's rumored group) they will be a fixed group.
Also, does this mean that NCT Hollywood is cancelled?
How does everyone feel? As a nctzen I feel so happy about the news!

 

[centen]

Interesting. Is this 100% confirmed?

 

[frocho]

Interesting. Is this 100% confirmed?

Yes. This article gives more info: No more limitless expansions: NCT Tokyo will be the last expansion for NCT | allkpop

SM also gave an announcement: On February 24, SM Entertainment announced, "We will change to become the SM for fans. With NCT Tokyo's 2023 debut, NCT's infinite expansion will come to an end. There will be no member changes and we will give full support to the existing members."

 

[eclipsoul]

i don't stan them but as someone who casually likes their songs sometimes i think it would be a bit absurd and unimaginable to have a never ending amount of members. good to know that they chose to go that way.

 

[Boyo]

I'm okay with it. NCT has many talented members, they don't need to add more members at this point.

 

[frocho]

I'm okay with it. NCT has many talented members, they don't need to add more members at this point.

Agreed! <3

 

[Selfmate]

for now...who knows what a change of management or a lawsuit or two at the top will bring...

 

[the101]

I’m sad - the limitless concept was part of the group’s overall concept and that different units would reflect the flavors of their specific regions, so we’ll never get to see a NCT unit with SEA flavor or American flavor. I think the concept was good but SM’s execution was crappy and the long delay between unit launches meant people got entrenched in not getting new members.

Less popular members don’t get opportunities because of the amount of members but because they are less popular - you can see that in other SM groups. And nothing is going to change for the less popular members than starting to pay less attention to their group.

I’d like to believe the optimistic idea that if they’re not worried about a new NCT unit, they’ll focus on the existing members but naw. SM is not going to put any more focus on existing members than they already do, but will just turn its attention to the new non-NCT groups, the same way it stopped caring as much about Shinee because EXO and EXO because NCT.

 

[RandAlThor]

Well alot of stuff may be on the cusp of being ended.

 

[RandAlThor]

I’m sad - the limitless concept was part of the group’s overall concept and that different units would reflect the flavors of their specific regions, so we’ll never get to see a NCT unit with SEA flavor or American flavor. I think the concept was good but SM’s execution was crappy and the long delay between unit launches meant people got entrenched in not getting new members.

Less popular members don’t get opportunities because of the amount of members but because they are less popular - you can see that in other SM groups. And nothing is going to change for the less popular members than starting to pay less attention to their group.

I’d like to believe the optimistic idea that if they’re not worried about a new NCT unit, they’ll focus on the existing members but naw. SM is not going to put any more focus on existing members than they already do, but will just turn its attention to the new non-NCT groups, the same way it stopped caring as much about Shinee because EXO and EXO because NCT.

True i thought the region idea fun.
they have a core already for sea , us/ English speaking/ a latin unit would kick butt that market is really untapped.
But it was one of lsm babies and current management is at war.

 

[Abeamus]

I wonder if this means they're going to debut a new boy group if SM remains under their current management that is

 

[RandAlThor]

I wonder if this means they're going to debut a new boy group if SM remains under their current management that is

lol that 3.0 video had like 2-4 new groups a year , such a train wreck.

 

[Abeamus]

lol that 3.0 video had like 2-4 new groups a year , such a train wreck.

That sounds like a horrible idea as people don't have a limitless amount of money and a comeback a week from a single company just sounds like a hot mess, I think if I had a company the size of SM I'd cap about at 4-5 groups per gender since you can get a nice variety of concepts without burning out fans.

 

[RandAlThor]

That sounds like a horrible idea as people don't have a limitless amount of money and a comeback a week from a single company just sounds like a hot mess, I think if I had a company the size of SM I'd cap about at 4-5 groups per gender since you can get a nice variety of concepts without burning out fans.

but they already have 3-5 NCT groups depending on how its broken up dream, 127, wav, U, whole unit. Exo, Shinee SJ TVXQ all with at least one cb a year. some more with the Solo's
Female really its just Taeyeon , RV and Aespa. Hyoyeon BoA and GTB are in frequrnt. let alone any snsd mix.

That 5 production centers and various sub labels just made my head hurt and that was pre all the drama. ( well it kicked off the drama, war phase)

 

[Abeamus]

but they already have 3-5 NCT groups depending on how its broken up dream, 127, wav, U, whole unit. Exo, Shinee SJ TVXQ all with at least one cb a year. some more with the Solo's
Female really its just Taeyeon , RV and Aespa. Hyoyeon BoA and GTB are in frequrnt. let alone any snsd mix.

That 5 production centers and various sub labels just made my head hurt and that was pre all the drama. ( well it kicked off the drama, war phase)

Yeah NCT I never know how to count just because they're technically 1 group with a bunch of sub-units with the sub-units being the primary focus so are they seen as 1 whole thing or are they seen individually? You also didn't even mention SuperM on the boy group side because SM have so many groups it's easy to overlook one.

I do feel SM has needed sorting out for a while because when you list everything they have and the fact they just keep adding on top and not removing anything it just seems like they're in over their heads like SuperM and GoT the Beat as special comebacks? Sure that's fine but treating them like normal groups with the roster they already have is a bit insane.

The problem comes that it's hard to know who to even cut from this roster because they all provide value in one way or another apart from trimming down NCT which is the only thing that I think sticks out to most people.

 

[the101]

They've said for several years they were debuting a new bg and had auditions for it ("bring the boys out") so that's never stopped being on the cards, I think. They just kept wanting to milk NCT because it was so lucrative for them. Knowing that albums and merch are the top two revenue generators (per their own sales reports), they've been able to sell millions of copies of NCT 127, NCT Dream and NCT each year for about 3 years now. Even a lazy ass release like universe 2021 still sold a crapton. (NCT U is technically a sub-unit but they mostly just use them for the combinations on the all-unit NCT album).

Dream and 127 are selling out domes and the bulk of the SMTOWN show sales came from Czennies. NCT Japan will be a strong debut since Dream and 127 are already both very popular in Japan (and don't seem to have cannibalized each others' sales like I thought they might.)

I've said if anyone in NCT has to worry, it's probably WayV but they've shown strong on this last album and the fanmeets and represents markets with opportunity if they pivot them slightly.

1 NCT sub-unit repackage can sell more than SuJu+Shinee+TVXQ combined and the NCT-Sanrio partnership shows the merch $ of having so many members, so I don't think anyone is going to walk away from that $$. With another all-unit album planned, that's even more $$ because sub-unit albums always have a sales spike after.

To answer your question, @Abeamus, NCT is a little of both. The company considers it one brand with multiple sub-units, but fans look at it two ways: 1. Multiple groups under 1 group, like the company does, or 2. Intensely focused on their sub-unit and considering the other sub-units and even the brand as separate (this is usually NCT Dream or WayV fans, who sometimes don't consider themselves part of NCT.) Because they mostly focus as autonomous groups and have since the start, it's easy to separate it in a way that you wouldn't do EXO-CBX, for example.

The bg list is also missing the sub-units for the other groups: SuJu and EXO both have sub-units and there was talk of reactivating some of them, like EXO-SC. And then to make things even more complicated, the NCT sub-units have sub-units too. (They first tested them in WayV as part of the Lucas problem, and it now sounds like they're rolling out for 127 too. They should use the freaking NCT U unit but whatever.)

I definitely agree with everyone that it's a mess and I don't understand how they intend to debut multiple new groups with such a large roster and NCT solos on the way too1