Seems really weird to me.
Firstly, the BDS National Committee obviously hasn't called for a boycott of any k-pop company. Nor have they, in the following page, made any note of a grassroots effort to boycott any k-pop company:
bdsmovement.net
And so, at the very least, this strike against the big 4 doesn't appear to be coming from Palestine itself. Which, okay, fine, that could still be legit. So then, why the Big 4? Are they specifically involved with the listed companies (and really, it should be McDonalds that we should centre on here, as the Starbucks issue appears to be US-specific I think)? In what way?
There's nothing there, except, and I quote from the website listed on the graphic:
"As we know companies like McDonalds, Starbucks, Pizza Hut, Papa Johns and others are known to be zionist brands and the artists we listen to knowingly or unknowingly consume those brands. Theres a chance that most of them don't even know about the boycott"
(source:
https://moa-for-palestine.carrd.co/#page6 )
Do we know that artists that we listen to do consume those brands? I can honestly say I don't know. I don't think it would merit any action even if they did, because the entire point of the BDS movement is that it is laser-targeted at direct perpetrators, not third-party consumers. But that's just my opinion! There could still be good things to come of this, so lets take a look at the list of demands:
(source:
https://twitter.com/tyunphd , account linked from:
https://moa-for-palestine.carrd.co/#page6 )
So, the first four are demanding that they stop doing things that we haven't established that they have done at all. Okay, weird. But then the next four are demanding
active action. And that's interesting! I don't think it will work at all, and I don't think many companies, in general, have come out as active players like that. But it actually is something of substance, I guess.
For me, I think it's really misguided. But coming from a good place. I think it's valid to want to do something, but I would recommend that everyone who actually does want engage meaningfully to join local protests and
write your representative. Especially if you're from the USA or UK.