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"On March 29, Kakao M stated, “Starting on April 1, our labels Plan A Entertainment and FAVE Entertainment will make a fresh start through the newly established corporation Play M Entertainment.”
Plan A houses various artists such as Apink, Huh Gak, and VICTON. FAVE Entertainment represents artists like Im Jin Min, who drew attention for ranking in the top 3 of SBS’s “The Fan,” 1THE9’s Jeon Doyum, Jung Jinsung, Lee Seunghwan, and other upcoming stars.
Play M Entertainment’s name stands for the combination of the English word “Play” and the alphabet “M,” which symbolizes “Music.” Under the slogan “The Playground for Music and You,” Play M Entertainment will create a space where artists and fans can communicate through music.
In regards to the merger, Kakao M commented, “Play M Entertainment will stand as a more creative and powerfully competitive label on the domestic and global stages through its core abilities and synergy between the production systems.”
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"On February 13, Kakao M officially announced the merger of Plan A Entertainment and FAVE Entertainment.
Plan A currently houses various artists including Apink, Huh Gak, and VICTON. FAVE Entertainment manages artists such as Im Jin Min, who recently gained attention for appearing in SBS’s “The Fan,” 1THE9‘s Jeon Doyum, Jung Jinsung, Lee Seunghwan, and upcoming girl group tentatively named FAVE Girls.
Kakao M commented, “While in the process of re-establishing our plans [to ensure] the growth of our music production business following the launch of the new Kakao M, we decided to merge Plan A and FAVE in order to promote long-term growth.”
They continued, “Through this merger, we expect that combining the core competencies of each company will eventually strengthen our competitive advantage.”
Kakao M also shared detailed information regarding their plans to advance their competitive advantage. The company explained, “With the support of our R&C department and others, we hope to utilize the competencies of both companies to intensify our production system’s competitive advantage and diversify our artist portfolio.”
They concluded, “Ultimately, we hope to grow into a music label that people have faith in for producing music they can listen to with trust and creating K-pop artists that will receive love from global music markets.”
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