SBS and Netflix’s partnership includes two main points:
- Provide Netflix subscribers in South Korea with new and existing SBS dramas, variety shows, and documentaries.
- Simultaneously, some of SBS’s new K-Drama will be released worldwide. Beginning next year, Netflix will feature popular SBS documentaries and variety shows, such as Running Man, Unanswered Questions, Story of the Day When You Bite Your Tail, Kick a Goal, Sandglass, Hot Stove League, and Penthouse.
Netflix and SBS will simultaneously collaborate to release classic K-content and new SBS K-Dramas internationally by the second half of 2025. Netflix will produce subtitles, dub in various languages, and promote the content.