News SM Entertainment partners with MBC to create naevis content (1 Viewer)

[centen]

SM Entertainment and television broadcaster MBC signed an agreement to cooperate on creating new content for the K-pop agency's virtual singer, naevis, the two companies said Thursday.

The two companies signed a memorandum of understanding (MOU) at an agreement ceremony held on Wednesday at MBC headquarters in Sangam-dong, western Seoul. The ceremony was attended by SM Entertainment’s co-CEO Tak Young-jun; MBC’s CEO Ahn Hyung-Joon; SM Entertainment's Chief Creative Officer Park Joon-young; Jeon Jin-soo, head of MBC's reality show department; and Roh Shi-yong, head of MBC's virtual content business.

The two companies will co-develop new content using naevis's intellectual property (IP), such as having naevis perform on MBC’s weekly music program “Show! Music Core” (2005-).

“This is the initial step for both companies to forge a shared future. We aim to generate synergy in the content sector, as virtual reality content like naevis has become central to our efforts,” said SM Entertainment’s co-CEO Tak.

“We are looking forward to collaborating with SM Entertainment to create a sustainable environment for virtual reality content and pursue further growth in the field,” said MBC’s CEO Ahn.

Virtual artist naevis made its debut with the single “Done” on Sept. 10. SM Entertainment describes naevis as a “flexible character that uses hyperreal visual effects technology."

SM Entertainment aims to broaden the artist’s IP through webtoons, games, merchandise and brand partnerships.

Source: https://koreajoongangdaily.joins.co...ers-with-MBC-to-create-naevis-content/2199218

 

[centen]

Not trying to be a hater or anything, but I genuinely don't get the interest in naevis.

 

[athenaaa]

Not trying to be a hater or anything, but I genuinely don't get the interest in naevis.

Me either tbh

 

[eclipsoul]

it feels like almost yesterday i was making fun of the "that's my naevis that's my naevis" corny ass aespa lyrics and now they're promoting her as some celeb

 

[RandAlThor]

same with kda ect too.

 

[centen]

same with kda ect too.

K/DA is backed by actual artists, though, not a virtual/AI thing.

 

[RandAlThor]

K/DA is backed by actual artists, though, not a virtual/AI thing.

agencies just trying to cut out the middle men in this case the artists. So they spend all the dev money on ai and cgi( which s likely much cheaper than paying ppl) and the rest is cash money. If it sells.

 

[centen]

agencies just trying to cut out the middle men in this case the artists. So they spend all the dev money on ai and cgi( which s likely much cheaper than paying ppl) and the rest is cash money. If it sells.

I mean... Riot Games made K/DA to sell skins in the game, and everything is backed by actual artists who are actually credited, paid, and perform the songs. That's Miyeon and Soyeon and Madison Beers and Jaira Burns on stage, not some Frankenstein that was taken without the artists' input. Riot Games didn't cut out the artists.

I just think it's important to keep a distinction between AI that's done to remove people from the process and are often created through questionable contracts where artists are pressured to sign away their rights to their own voice or likeness, and things like K/DA (or Heartsteel or Plave) that are virtual groups, but are entirely created by real artists.

 

[badcrookshanks]

put that energy into red velvet promotions

 

[Selfmate]

interesting