Yeah stuff like Cheer Up, TT, What is Love had distinct concepts for each member and seemed like more thought/effort went into the MVs compared to now lol.
ITZY has been pushing that individuality since debut so makes sense. Idk what it was, I did love some scenes from Wannabe, but the overall aesthetics didn't appeal to me as strongly as Dalla or Icy lol. Except Ryujin's iconic shoulder move and that dance break ofc. Maybe coz the message in their song was the same one they've been preaching since the start, so didn't seem as new.