Do You Think Loona Will Take The BTS Route? (1 Viewer)

[Darkyoda47]

Most of us know that BTS's boost and large popularity came from their hella strong international fandom. They hyped them up, promoted them everywhere and basically did everything their company's marketing team should've done. BTS's big ass Korean fandom came after their international fans broke them into this wide scale popularity.

So, do you think Loona will follow a similar path? Everyone knows their international fandom is way bigger than their Korean fandom. I think most of their music is even catered to their international fans. Also, Orbits are pretty similar to Armys when it comes to social media promotion.

Thoughts?​

 

[Darkyoda47]

Don't just like people, comment

 

[bulletproof]

Maybe. It depends on their music style in the end. But having a big international fandom definitely helps :llama_prance:

 

[Darkyoda47]

Maybe. It depends on their music style in the end. But having a big international fandom definitely helps :llama_prance:

I think there was a comparison on them with BTS because they're both promoting that self love message, early on in their careers. Loona's Butterfly is a very empowering song with an empowering video as well.

 

[Darkseid]

I mean Orbits are loyal and obsessive af which is always good for a group's success but in terms of numbers, they're still pretty low. I hope they keep getting regular comebacks so the fandom grows even more. Like their Youtube channel subscribers are still pretty low and their views aren't amazing either, so there's some ways to go.

On the plus side, BBC is unlike any Kpop agency and is willing to spend anything so atleast we'll always get content and don't have to worry about long hiatuses or disbandment anytime soon hopefully.

 

[Darkyoda47]

I mean Orbits are loyal and obsessive af which is always good for a group's success but in terms of numbers, they're still pretty low. I hope they keep getting regular comebacks so the fandom grows even more. Like their Youtube channel subscribers are still pretty low and their views aren't amazing either, so there's some ways to go.

On the plus side, BBC is unlike any Kpop agency and is willing to spend anything so atleast we'll always get content and don't have to worry about long hiatuses or disbandment anytime soon hopefully.

I think their physical sales are already pretty high for a newly debut GG, if we choose to ignore the 2 year debut project. But yeah, the YT stats aren't as great right now but I don't think BTS's were either, at first. It'll definitely be interesting to see how they progress, especially considering the path their following is pretty unique to GGs and not really been done in Kpop before.

 

[Darkseid]

I think their physical sales are already pretty high for a newly debut GG, if we choose to ignore the 2 year debut project. But yeah, the YT stats aren't as great right now but I don't think BTS's were either, at first. It'll definitely be interesting to see how they progress, especially considering the path their following is pretty unique to GGs and not really been done in Kpop before.

Yeah they only have like 545K subscribers on their YT channel but if not BTS, I think they'll still become a group like Vixx maybe- who were never the most popular but have a solid following and are highly regarded.
But yeah their path to popularity might follow BTS although not to the same degree obviously.

 

[RedVelvendetta]

Ifans are where they need to focus because they really have a lot of potential there. Korea is important of course too but imo for Loona, their best shot is getting big internationally first

 

[Darkseid]

I hope they get their first win soon though, I know it's not a big deal in the grand scheme of things and they have good physicals but it would mean a lot to the girls

 

[Darkyoda47]

Yeah they only have like 545K subscribers on their YT channel but if not BTS, I think they'll still become a group like Vixx maybe- who were never the most popular but have a solid following and are highly regarded.
But yeah their path to popularity might follow BTS although not to the same degree obviously.

Oh that would be great too. Tbh these days, GGs can be stuck at mid-tier and still make quite a bit of money with their dedicated fandom. Hopefully, if Loona doesn't manage to breakout, they can still retain an extremely dedicated fandom and do tours. They're already able to sell out a 2K capacity concert so I'm sure they'll be able to make some bank.

 

[Darkyoda47]

Ifans are where they need to focus because they really have a lot of potential there. Korea is important of course too but imo for Loona, their best shot is getting big internationally first

Yeah I think their company realizes this too which is why they're promoting Butterfly this well even if it's just a repack single.

 

[Darkyoda47]

I hope they get their first win soon though, I know it's not a big deal in the grand scheme of things and they have good physicals but it would mean a lot to the girls

Yeah after watching Sorn's YT thing, I realized how much a 1st win means to idols so I really wish any group out there is able to get a 1st win some day :')

 

[Darkseid]

Oh that would be great too. Tbh these days, GGs can be stuck at mid-tier and still make quite a bit of money with their dedicated fandom. Hopefully, if Loona doesn't manage to breakout, they can still retain an extremely dedicated fandom and do tours. They're already able to sell out a 2K capacity concert so I'm sure they'll be able to make some bank.

Yeah esp coz these days the gg market is about to become so overcrowded, but groups like WJSN for example are mid tier but getting great sales too. But with Itzy, Iz*One, Idle and new YG/SM GGs about to step in, being a top 3 or top 5 group will be tough, esp coz current top 5 is still going strong.

Btw do you think they will or should still come out with subunit releases/comebacks or stick to OT12 for the most part?

 

[Darkyoda47]

Yeah esp coz these days the gg market is about to become so overcrowded, but groups like WJSN for example are mid tier but getting great sales too. But with Itzy, Iz*One, Idle and new YG/SM GGs about to step in, being a top 3 or top 5 group will be tough, esp coz current top 5 is still going strong.

Btw do you think they will or should still come out with subunit releases/comebacks or stick to OT12 for the most part?

Tbh if they have the money, I don't see why not. They should promote in as many ways as they can I suppose. But I do hope that company is trying to save some money at least.

 

[CrunchyLegend]

Most of us know that BTS's boost and large popularity came from their hella strong international fandom. They hyped them up, promoted them everywhere and basically did everything their company's marketing team should've done. BTS's big ass Korean fandom came after their international fans broke them into this wide scale popularity.

So, do you think Loona will follow a similar path? Everyone knows their international fandom is way bigger than their Korean fandom. I think most of their music is even catered to their international fans. Also, Orbits are pretty similar to Armys when it comes to social media promotion.

Thoughts?​

I've actually been thinking about this since Butterfly teasers started dropping. I always saw Loona as BTS junior, following a similar path but with more limited appeal because they're a girl group and there are no oppars to step on the necks of the young female audience that all of these groups are marketed towards. I could write a book on why the most popular concepts in kpop don't resonate well with international audiences outside of Asia, but I'll just say that Loona's music has been arguably more palatable to western ears from the start, their narrative concept and cinematic visuals capitalize on the same kind of appeal that gets people hooked on those really confusing television shows, and now, if Jaden & company are going this hard on working politics of inclusion into their concept and, in my opinion, doing it as well as they did with Butterfly, then I think Loona's window of opportunity for international success has opened quite a bit wider. These are issues that resonate with their core audience and, more generally speaking, dominate political and social discussion at all levels, whatever you personally happen to think of them. It's a way to confront the west on its own turf, in its own musical and conceptual language, and I think it has a lot of potential. Do I think Loona will ever become the phenomenon that BTS is? Certainly not. In pop music, cute boys will win over anything, for better or worse, and I still think all kinds of things like the language barrier, general prejudices, relative marketing budgets, and lots of other details play a role in mitigating the success of foreign groups, but if any kpop girl group can legitimately break into international markets outside of Asia, why not Loona?

TLDR; fly like a butterfly

 

[Darkyoda47]

I've actually been thinking about this since Butterfly teasers started dropping. I always saw Loona as BTS junior, following a similar path but with more limited appeal because they're a girl group and there are no oppars to step on the necks of the young female audience that all of these groups are marketed towards. I could write a book on why the most popular concepts in kpop don't resonate well with international audiences outside of Asia, but I'll just say that Loona's music has been arguably more palatable to western ears from the start, their narrative concept and cinematic visuals capitalize on the same kind of appeal that gets people hooked on those really confusing television shows, and now, if Jaden & company are going this hard on working politics of inclusion into their concept and, in my opinion, doing it as well as they did with Butterfly, then I think Loona's window of opportunity for international success has opened quite a bit wider. These are issues that resonate with their core audience and, more generally speaking, dominate political and social discussion at all levels, whatever you personally happen to think of them. It's a way to confront the west on its own turf, in its own musical and conceptual language, and I think it has a lot of potential. Do I think Loona will ever become the phenomenon that BTS is? Certainly not. In pop music, cute boys will win over anything, for better or worse, and I still think all kinds of things like the language barrier, general prejudices, relative marketing budgets, and lots of other details play a role in mitigating the success of foreign groups, but if any kpop girl group can legitimately break into international markets outside of Asia, why not Loona?

TLDR; fly like a butterfly

Yes to this whole post

 

[yeji]

I've actually been thinking about this since Butterfly teasers started dropping. I always saw Loona as BTS junior, following a similar path but with more limited appeal because they're a girl group and there are no oppars to step on the necks of the young female audience that all of these groups are marketed towards. I could write a book on why the most popular concepts in kpop don't resonate well with international audiences outside of Asia, but I'll just say that Loona's music has been arguably more palatable to western ears from the start, their narrative concept and cinematic visuals capitalize on the same kind of appeal that gets people hooked on those really confusing television shows, and now, if Jaden & company are going this hard on working politics of inclusion into their concept and, in my opinion, doing it as well as they did with Butterfly, then I think Loona's window of opportunity for international success has opened quite a bit wider. These are issues that resonate with their core audience and, more generally speaking, dominate political and social discussion at all levels, whatever you personally happen to think of them. It's a way to confront the west on its own turf, in its own musical and conceptual language, and I think it has a lot of potential. Do I think Loona will ever become the phenomenon that BTS is? Certainly not. In pop music, cute boys will win over anything, for better or worse, and I still think all kinds of things like the language barrier, general prejudices, relative marketing budgets, and lots of other details play a role in mitigating the success of foreign groups, but if any kpop girl group can legitimately break into international markets outside of Asia, why not Loona?

TLDR; fly like a butterfly

wow you really said everything. I defently agree with this