News Jennie announced as Lotte Department Store Global Brand Ambassador (2 Viewers)

[Selfmate]

Lotte Department Store announced on the 29th that it has selected global artist Jennie as a brand ambassador. This marks the first time in 10 years that Lotte Department Store has employed an advertising model.

Lotte Department Store cited Jennie's global recognition and influence, as well as her unrivaled symbolism and iconic image, as the reasons for selecting her as an ambassador. The plan is to expand contact points with customers worldwide and strengthen global branding by featuring Jennie.

Lotte Department Store will launch full-scale brand marketing with Jennie starting next month. The campaign will be conducted across various online and offline channels, as well as inside and outside all stores. The core message of the campaign is "As I am." Through Jennie, who has expressed her own unique style and individuality, the campaign embodies the meaning of "authenticity"—respecting oneself as one is and realizing one's own tastes and values.

The plan is to convey the brand philosophy of respecting customers' tastes and lifestyles through collaboration with Jennie, and to promote the value of the department store as a space where one can discover their own style and daily life beyond shopping.

Jennie's campaign video will be unveiled for the first time on the 21st of next month through official channels such as Lotte Department Store's YouTube channel and Instagram. Various customer-participatory campaigns, including TV and digital media advertisements, are also scheduled to be carried out sequentially.

Lotte Department Store is also conducting marketing utilizing Jennie at its overseas stores. It is showcasing advertisements and projects featuring Jennie as a model at four overseas locations operating in Vietnam and Indonesia, including Lotte Mall Westlake Hanoi. Advertising campaigns are also being carried out in key areas where foreign tourists congregate, such as the baggage claim area at Incheon Airport.

Jeong Hyeon-seok, CEO of Lotte Department Store, stated, "By combining the global influence of our ambassadors with Lotte Department Store's brand value, we aim to expand points of contact for communication with customers worldwide and further solidify Lotte Department Store's unique presence in the global retail market." He added, "Furthermore, based on Lotte Department Store's differentiated brand experience that encompasses the diverse tastes and lifestyles of our customers, we will leap forward as a global retail brand that the world takes notice of."

Source: https://www.mt.co.kr/living/2026/09/29/2026092816515845404

@Blink

 

[Boyo]

Ohhh, nice.

 

[TrinityJade]

Lovely!