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I'm not sure what the point of your first paragrpah is tbh, so what difference does it make to us as fans if they use only big hit directly, or do the big hit x other label thing?
I'm not a fan of any Hybe or SM group as of now, so I do not feel emotionally invested in this, but to me all the examples you give are not very convincing why every SM group has to fear for its existence now. Yes, corporate people lie a lot and after one company buys the other, some not so nice things happen in the company that got bought. This always happens, regardless if its Kpop or any other field.
It will happen in SM too, so fans have good reason to be worried, but certainly not to the extent you picture it with all but 2 groups getting axed![]()
The point of the first paragraph was clearly to show they chose not to have a lot of groups under 1 label and here's the thing apart from aespa all SMs actual groups are considered old by Kpop standard because NCT is the most recent otherwise and they are 7 years old then Red Velvet is 9 years old and EXO is over 10 years old so the idea of cutting them to make way for younger groups isn't even that crazy.I'm not sure how I left anything out, in the link I posted their entire sales history is listed for every individual album!
And yes just like I said in the previous post, corporate people lie a lot and I do not believe Hybe ever had any intention to keep Gfriend around after how things went down. Ofc they would not promote that plan beforehand.
But based on the sales numbers, I still believe it does not make any sense to compare Gfriend to the SM groups we are talking about now. I also do not believe any executives that make those decisions take historcial girl group sales into account when making decisions, they only compare what current groups of big companys do right now.
So you can look at Red Velvet and say "yeah they have good sales" but the question you should be asking is really could Hybe debut a new girl group that could potentially sell better? Not just with album sales but also in views and charting and then the overall picture of there are only so many hours in a day so is it feasible to manage all of Hybes groups then take on all of SMs groups even if you say just take NCT as a whole and ditch Super M and GoT The Beat?
Even SM at their biggest point had active TVXQ, SNSD, f(x), Super Junior, SHINee, EXO, Red Velvet & NCT which out of those only f(x) became inactive but aespa basically replaces them in the list so it'd be 8 groups on top of Hybes 7 existing groups so that's a total of 15 groups to manage which given that's just under double SMs biggest point is a crazy amount.
Yes and by the point Hybe invested in Source Music then Gfriends sales were already stagnant so tell me why bother investing? Source Music as a company doesn't even look appealing because it's a company that had a hot period of time with 1 group so there was little to gain from investing outside of Gfriends brand.